Campaign Manager, Customer Growth

Global Payments Inc.; Austin (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Campaign Manager for Customer Growth to enhance revenue through innovative marketing strategies. This role involves developing integrated campaigns targeting existing customers, utilizing data insights for tailored approaches. The ideal candidate will have a strong background in B2B SaaS marketing, with a focus on cross-sell and upsell strategies. Join a dynamic team committed to delivering exceptional customer experiences and driving business growth through effective marketing initiatives. If you are results-driven and passionate about customer engagement, this opportunity is perfect for you.

Qualifications

• 5+ years in B2B SaaS customer lifecycle marketing.
• Experience with cross-sell and upsell campaign strategies.

Responsibilities

• Develop and execute cross-sell and upsell campaigns.
• Monitor and optimize campaign performance across various channels.
• Collaborate with sales and product teams for aligned messaging.

Skills

B2B SaaS Marketing

Campaign Management

Data Analysis

Customer Relationship Management (CRM)

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Automation Tools

Analytics Platforms

Job description

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Description

Campaign Manager, Customer Growth (Remote)

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise enable our customers to operate more efficiently across various channels worldwide.

The Merchant Solutions division helps businesses of all sizes accept card, check, and digital payments securely. We manage end-to-end processing and provide industry-specific point-of-sale and business management software with analytics, marketing, customer engagement, employee management, payroll, and reporting services.

Our Marketing Vision:

The marketing team at Global Payments focuses on Brand, Product Marketing, Growth, and Revenue Performance for Merchant Solutions. Our Revenue Marketing team aims to drive growth by prioritizing the customer experience from initial engagement through ongoing relationships, delivering value and outcomes for customers, employees, and the business.

Job Summary:

The Customer Growth Campaign Manager plays a critical role within Revenue Marketing, impacting revenue growth. Responsibilities include developing and executing cross-sell and upsell marketing strategies for existing customers in the Americas through integrated, omni-channel campaigns. The ideal candidate is results-driven, innovative, customer-focused, and experienced in managing campaigns aligned with the customer decision journey using paid and organic channels.

Responsibilities:

• Develop and execute cross-sell and upsell campaigns targeting existing customers, utilizing data insights to tailor strategies for different merchant segments within the Americas.
• Monitor, analyze, and optimize campaign performance across channels such as email, social media, and digital advertising, adjusting strategies to meet targets and improve engagement and conversion rates.
• Collaborate with sales and product teams to align campaign goals with business objectives and ensure consistent messaging.
• Regularly report on campaign performance, including audience insights, channel effectiveness, and business impact.

Job Requirements:

• Minimum of 5 years of experience in B2B SaaS customer lifecycle marketing.
• Proven success in creating engaging, revenue-driven marketing programs.
• Understanding of cross-sell and upsell campaign architecture and the customer decision journey.
• Strong relationship-building and collaboration skills with marketing leadership and stakeholders.
• Ability to leverage analytics, marketing automation, and CRM tools for performance insights.
• Self-motivated, resourceful, and disciplined with clear objectives.
• Excellent communication skills, especially in presenting insights to leadership with actionable recommendations.
• Experience in payments, payroll, or point-of-sale is highly preferred.

Core Values:

• Passion, Care, Accountability, Excellence, Ingenuity

Diversity and EEO:

Global Payments Inc. is an equal opportunity employer committed to diversity and inclusion. We provide accommodations for applicants requiring assistance during the application process.