Campaign Manager

Service Corporation International; Scottsdale (AZ); On-site; USD 70,000 - 100,000; Full time

Job summary

Service Corporation International in Scottsdale, AZ is seeking an experienced Marketing Campaign Manager to lead campaign programs from concept through execution. You will analyze market demographics, set KPIs, manage budgets, and present proposals to local sales and market management for approval.

Responsibilities include developing campaigns, coordinating with internal and external resources, producing KPI reports, and maintaining a comprehensive Campaign Playbook.

Qualifications

• 6+ years of marketing or sales experience with progressively increasing responsibilities.
• At least 2 years’ marketing or campaign experience with a demonstrable KPI track record.
• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related field.

Responsibilities

• Develop Campaign Programs from concept to launch and measure impact.
• Present proposals to local sales and market management for feedback and approval.
• Collaborate with internal/external resources to implement campaigns on time and within budget.
• Maintain KPI reports and develop a Campaign Playbook with lessons learned.

Skills

MS Office

Word

Excel

PowerPoint

KPI analytics

Campaign development

Education

Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline

Tools

PowerPoint

Job description

Our associates celebrate lives. We celebrate our associates.

Develops Campaign Programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends Campaigns. Develops and project manages approved Campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.

JOB RESPONSIBILITIES

Develop Campaign Programs

• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensures campaigns adhere to Branding standards and regulatory compliance.

• Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.

Implement Campaigns

• Collaborates with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.

• Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.

• Timely, forwards campaign leads to sales management for further qualification and assessment.

Administration

• Maintain and publish KPIs on ongoing Campaigns

• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned

• May observe sales team in order to identify areas to improve campaign execution

• Additional responsibilities as requested or assigned

Requirements

Education & Licenses:

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline

Experience & Knowledge:

• At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.

Skills & Abilities:

• Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Work Conditions

When considering the work environment associated with this job, the following factors may apply:

• Environment - Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families
• Postures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings
• Physical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
• Hours – May work beyond standard hours or schedule as business needs arise
• Travel - limited amount of local and/or multiple location travel required

Postal Code: 85257

Category (Portal Searching): Sales

Job Location: US-AZ - Scottsdale

Job Profile ID: S00141

Time Type: Full time

Location Name: OH B.U. Phoenix