Digital Ad Trafficker

Jobtailor; New York (NY); On-site; USD 75,000 - 105,000; Full time

Job summary

Jobtailor in New York, NY seeks a skilled digital advertising professional to traffic and manage display, video, and sponsorship campaigns. You will configure creatives, tags, targeting, and pixels, while ensuring accurate delivery and robust reporting across platforms.

The role requires hands-on experience with GAM and FreeWheel, strong analytics, and the ability to balance multiple campaigns in a fast-paced environment. Join a dynamic team delivering measurable outcomes for clients.

Qualifications

• 3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities.
• Strong understanding of display, video, sponsorship, targeting, measurement, and campaign optimization.
• Experience with third‑party ad‑serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems.
• Proficiency with Microsoft Office, Google Workspace (especially Sheets), and AI-powered productivity tools.
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.

Responsibilities

• Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad-serving platforms.
• Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements.
• Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments.
• Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives.
• Optimize campaigns based on performance data and KPIs while identifying opportunities for improvement.
• Collaborate with third-party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting.
• Generate and distribute campaign reporting while investigating delivery issues, discrepancies, and technical challenges.
• Partner with Sales, Account Management, and Operations to translate campaign requirements into successful execution.
• Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve effectiveness.

Skills

Campaign trafficking

Ad operations

Analytics

Tools

Google Ad Manager (GAM)

FreeWheel

Job description

Responsibilities

• Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad‑serving platforms
• Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements
• Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments
• Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives
• Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement
• Collaborate with third‑party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting
• Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges
• Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution
• Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes

Requirements

• 3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
• Required experience trafficking and managing campaigns within both Google Ad Manager (GAM) and FreeWheel
• Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
• Experience working with third‑party ad‑serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
• Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI‑powered productivity tools
• Ability to manage multiple campaigns, priorities, and deadlines in a fast‑paced environment