Campaign Execution Lead — Integrated Marketing Campaigns

Cengage Group; Burlington (VT); Remote; USD 58,000 - 76,000; Full time

Job summary

Cengage Group is seeking a Campaign Execution Project Manager to lead end-to-end campaign planning, coordination, and execution. You will work across marketing, content, creative, web, media, and events to ensure campaigns are delivered on time and within budget, while continuously improving processes.

The role emphasizes strong project management, communication, and analytical skills to optimize conversions and business impact.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, or equivalent experience.
• Minimum of 5 years of Project Management experience with a strong track record.
• Proficiency in Workfront is preferred, or a similar project management tool.

Responsibilities

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas.
• Working with Marketing Team members to understand and act on integrated campaign plans that improve conversion rates and business outcomes.
• Collaborating and prioritizing work across functional teams including content, creative, web, media, and events to deliver campaigns on time and within budget.
• Applying our designated project management system, Workfront, to further seamless cooperation and collaboration.
• Reflecting on process improvements and developing new strategies to boost workflow efficiency and productivity.
• Balancing a robust project portfolio while maintaining high-performance standards.

Skills

Project management

Communication

Problem-solving

Analytics

Marketing

Education

Bachelor’s degree in Advertising/Marketing/Communications

Tools

Workfront

Job description

Cengage Group is seeking a Campaign Execution Project Manager to lead end-to-end campaign planning, coordination, and execution. You will work across marketing, content, creative, web, media, and events to ensure campaigns are delivered on time and within budget, while continuously improving processes.

The role emphasizes strong project management, communication, and analytical skills to optimize conversions and business impact.