Campaign Execution Lead — End-to-End Marketing Campaigns

Cengage Group; Columbus (OH); Remote; USD 58,000 - 76,000; Full time

Job summary

Cengage Group in Ohio is seeking a Campaign Execution Project Manager to lead planning, coordination and end-to-end campaign implementation. You will partner with marketing, content, creative, web, media and events teams to deliver campaigns on time and within budget, while focusing on customer journeys and business impact.

Ideal candidates bring a BA/BS in a relevant field and at least five years of project management experience, with strong communication and analytical skills, and preferably

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, or equivalent.
• Minimum of 5 years of Project Management experience.
• Proficiency in Workfront or similar PM tools.
• Outstanding communication with internal and external collaborators.
• Strong problem-solving, PM, and analytical abilities.

Responsibilities

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas.
• Working with Marketing Team members to understand and act on integrated campaign plans that improve conversion rates and business outcomes.
• Collaborating and prioritizing work across functional teams including content, creative, web, media, and events to deliver campaigns on time and within budget.
• Applying our designated project management system, Workfront, to further seamless cooperation and collaboration.
• Reflecting on process improvements and developing new strategies to boost workflow efficiency and productivity.
• Balancing a robust project portfolio while maintaining high-performance standards.

Skills

Project Management

Workfront Proficiency

Stakeholder Communication

Analytical Thinking

Cross-functional Collaboration

Education

BA/BS in Advertising/Marketing

Tools

Workfront

Job description

Cengage Group in Ohio is seeking a Campaign Execution Project Manager to lead planning, coordination and end-to-end campaign implementation. You will partner with marketing, content, creative, web, media and events teams to deliver campaigns on time and within budget, while focusing on customer journeys and business impact.

Ideal candidates bring a BA/BS in a relevant field and at least five years of project management experience, with strong communication and analytical skills, and preferably