Campaign Creative Lead, Consumer

AMD; Austin (TX); Presencial; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

AMD in Austin, TX is seeking an experienced Creative Lead to serve as dedicated Brand + Creative partner for the Consumer Client marketing segment, shaping ideas and creative systems for AMD-powered consumer PC experiences.

You will translate segment strategy into audience-first storytelling across launches, social, web, partnerships, and AI-enabled workflows, guiding teams through concepting to production while upholding AMD brand integrity.

Formación

• Proven track record leading brand and creative strategy for consumer tech.
• Strong video and motion storytelling skills.
• Experience coordinating with agencies and production partners.

Responsabilidades

• Serve as the dedicated creative leader and primary Brand + Creative partner for the Consumer Client marketing segment.
• Develop an informed creative point of view based on Consumer Client audiences, business priorities, product roadmaps, and competitive context.
• Lead creative development for Consumer Client campaigns, launches, and always-on content from brief through execution.
• Partner with marketing leaders to strengthen briefs, clarify the audience opportunity, and establish the creative ambition and quality bar.
• Develop and sell in creative concepts to marketing and business partners, clearly communicating the audience insight, strategic rationale, and creative opportunity.
• Recommend integrated campaign and content architectures that connect launches, campaigns, and ongoing programs into a coherent Consumer Client creative ecosystem.
• Develop audience-first ideas that translate product strategy and complex technologies into stories that drive engagement, memorability and discoverability.
• Drive video- and motion-led storytelling across hero films, short-form content, social, product storytelling, retail, and supporting asset systems.
• Build modular, multi-channel creative systems that adapt across paid, owned, earned, social, creator, retail, web, regional, and experiential touchpoints.
• Lead agencies and production partners toward high standards of strategic thinking, originality, craft, consistency, and channel relevance.
• Collaborate with the Creative Technologist and other partners to incorporate AI-enabled workflows into concepting, visualization, storyboarding, image and video development, adaptation, and versioning.
• Define and uphold creative guard rails.

Descripción del empleo

ADVANCE YOUR CAREER. ADVANCE THE WORLD.At AMD, we believe technology has the power to solve the world's most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future.Whether you're designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger - technology that moves the world forward. Join us and, together, we'll advance your career.

THE ROLE

AMD is looking for an experienced creative leader to serve as the dedicated Creative Lead for our Consumer Client business. As part of the AMD Brand + Creative team, reporting to the Head of Creative, you will be the primary creative partner to the Consumer Client marketing team and will shape the ideas, stories, and creative systems that bring AMD-powered consumer PC experiences to market.You will translate segment strategy, product value, and audience insight into distinctive, audience-first creative across launches, integrated campaigns, social, web, creator partnerships, paid media, retail, experiential, and always-on content. Beyond leading individual assignments, you will help establish creative frameworks for the Consumer Client portfolio, connecting campaigns and content programs so they build on one another rather than operate as separate initiatives.This role requires an AI-enabled storyteller with strong video and motion fluency who can lead creative development across modern production approaches, from concepting, visualization, and pre-production through traditional, hybrid, and generative image and video execution, operating within AMD's brand guidelines.You will partner closely with Consumer Client marketing, product marketing, social, media, web, PR, regional teams, external agencies, production partners, and creative technology. You will help create repeatable content systems that improve speed, adaptability, and asset reuse while maintaining a high standard of craft, originality, and AMD brand integrity.

THE PERSON

You are a collaborative, solutions-oriented creative leader with strong storytelling instincts and a clear understanding of consumer behavior, culture, and modern content ecosystems.You combine creative ambition with sound strategic judgment. You can develop original concepts, shape compelling narratives, and guide teams through ambiguity. You understand how to create a powerful hero expression and translate it into a modular system that remains relevant across audiences, channels, markets, and moments.You are fluent in video- and motion-led storytelling and understand how consumers engage with technology brands across social platforms, creator ecosystems, retail, web, paid media, experiential touchpoints, and emerging AI-driven discovery environments.You are an AI-enabled storyteller who understands where generative workflows can improve speed, flexibility, and scale and where human craft is essential.You are also a strong steward of quality. You can distinguish original, effective, and brand-right work from generic output, establish clear expectations early, and give teams and partners the direction they need to solve creative problems effectively.

KEY RESPONSIBILITIES

• Serve as the dedicated creative leader and primary Brand + Creative partner for the Consumer Client marketing segment.
• Develop an informed creative point of view based on Consumer Client audiences, business priorities, product roadmaps, and competitive context.
• Lead creative development for Consumer Client campaigns, launches, and always-on content from brief through execution.
• Partner with marketing leaders to strengthen briefs, clarify the audience opportunity, and establish the creative ambition and quality bar.
• Develop and sell in creative concepts to marketing and business partners, clearly communicating the audience insight, strategic rationale, and creative opportunity.
• Recommend integrated campaign and content architectures that connect launches, campaigns, and ongoing programs into a coherent Consumer Client creative ecosystem.
• Develop audience-first ideas that translate product strategy and complex technologies into stories that drive engagement, memorability and discoverability.
• Drive video- and motion-led storytelling across hero films, short-form content, social, product storytelling, retail, and supporting asset systems.
• Build modular, multi-channel creative systems that adapt across paid, owned, earned, social, creator, retail, web, regional, and experiential touchpoints.
• Lead agencies and production partners toward high standards of strategic thinking, originality, craft, consistency, and channel relevance.
• Collaborate with the Creative Technologist and other partners to incorporate AI-enabled workflows into concepting, visualization, storyboarding, image and video development, adaptation, and versioning.
• Define and uphold creative guard