Campaign Analytics Specialist - Remote Fridays

Kohl's; Tallahassee (FL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Kohl’s Corporation in Menomonee Falls, WI is seeking an analytics professional to analyze and report on marketing campaign strategies by customer, product and channel. You will work with Marketing strategy teams to define campaign test objectives, determine test design, and establish measurable KPIs to drive decisions at senior leadership level.

You will leverage SQL, Python or R, and data visualization tools (Tableau, PowerBI) to generate campaign insights, perform high‑level data modeling, and

Qualifications

• Bachelor’s Degree in Data Science, Business, Statistics, Computer Science, MIS or related field.
• 2+ years of analytics experience performing statistical analysis and/or data modeling.
• Proficient with SQL.
• Experience with Python or R.
• Experience with data visualization tools (Tableau, PowerBI).
• Understanding of inferential statistics (t-tests, ANOVAs, Chi-Sq).
• Experience with measurement methods across online and offline channels.

Responsibilities

• Define campaign test objectives with strategy teams.
• Ensure campaigns have measurable KPIs.
• Generate campaign insights and evaluate marketing effectiveness to inform senior leadership.
• Provide insights from multiple data sources and translate into a compelling story.
• Use high-level data modeling techniques to perform analysis.
• Create testing recaps and prepare visualizations based on recommendations.
• Develop and implement process improvements and automate self-serve capabilities for marketing partners.
• Collaborate with Marketing Technology and IT on data standardization and better data.
• Leverage GCP BigQuery environment and data science tools to develop and improve core testing code.

Skills

Statistical analysis

Data modeling

Data storytelling

Education

Bachelor’s Degree in Data Science, Business, Statistics, Computer Science, MIS or related field

Tools

SQL

Python

R

Tableau

PowerBI

Job description

Kohl’s Corporation in Menomonee Falls, WI is seeking an analytics professional to analyze and report on marketing campaign strategies by customer, product and channel. You will work with Marketing strategy teams to define campaign test objectives, determine test design, and establish measurable KPIs to drive decisions at senior leadership level.

You will leverage SQL, Python or R, and data visualization tools (Tableau, PowerBI) to generate campaign insights, perform high‑level data modeling, and