Campaign Analyst

Entravision Communications Corporation; Austin (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Entravision Communications Corporation, a leading global advertising and ad-tech company, seeks a Campaign Analyst in Austin, TX. This hybrid, full-time role focuses on managing high-value UA, CTV, and retargeting campaigns for US clients and partners.

You will analyze data from MMPs, optimize campaigns, and troubleshoot complex issues while collaborating with multiple internal teams. The ideal candidate has 3+ years in mobile performance marketing and strong analytical skills.

Qualifications

• 3+ years of experience managing mobile app promotion campaigns, ideally across user acquisition and/or retargeting.
• Strong hands‑on experience in mobile performance marketing, campaign optimization, and client KPI management.
• Experience working with multiple Mobile Measurement Partners, such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar.

Responsibilities

• Manage high-value campaigns: Own the day-to-day execution, monitoring, troubleshooting, and optimization of strategic UA Mobile, CTV, and Retargeting campaigns.
• Drive campaign performance: Analyze campaign data, identify optimization opportunities, A/B tests, and make data-driven decisions to improve scale, efficiency, retention, ROAS, and client KPIs.
• Work with MMP data: Use attribution and performance data from MMPs to monitor performance and guide optimizations.
• Troubleshoot complex issues: Act as a senior point of contact for tracking, attribution, pacing, delivery, creative, inventory, and performance issues.
• Collaborate cross-functionally: Partner with Account Management, Sales Engineering, Creative, Data Science, Product, and other internal teams to resolve issues and improve campaign outcomes.
• Communicate clearly with stakeholders: Translate complex operational or technical topics into clear, actionable updates for internal teams and client-facing stakeholders.
• Support team development: Share knowledge, document best practices, and help mentor campaign managers or analysts through hands-on guidance and process improvements.

Skills

Mobile UA

Campaign optimization

Data-driven decisions

Attribution analysis

Communication

Tools

AppsFlyer

Adjust

Kochava

Singular

Branch

Job description

About Entravision

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.

Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans for 2025 and beyond.

Campaign Analyst

Austin, TX | Full Time

Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).

To help us continue scaling in the Americas, we are looking for a Campaign Analyst to join our team in Austin, TX.

This is a hybrid role based in Austin, Texas.

Your mission:

As a Campaign Analyst, you will be responsible for managing and optimizing high-value User Acquisition, Connected TV, and Retargeting campaigns for strategic clients across the Americas.

You will be an experienced operational owner, ensuring campaigns are launched, monitored, optimized, and scaled with strong attention to performance, budget pacing, technical accuracy, and client goals. You will combine hands-on campaign management expertise with a data-driven mindset, using performance insights, MMP data, and troubleshooting skills to drive results.

This role is ideal for someone with experience managing mobile app promotion campaigns who wants to take ownership of complex, high-impact accounts while contributing to the growth of a fast-moving AdTech team.

Your tasks and responsibilities:

• Manage high-value campaigns: Own the day-to-day execution, monitoring, troubleshooting, and optimization of strategic UA Mobile, CTV, and Retargeting campaigns.
• Drive campaign performance: Analyze campaign data, identify optimization opportunities, A/B tests, and make data-driven decisions to improve scale, efficiency, retention, ROAS, and client KPIs.
• Work with MMP data: Use attribution and performance data from MMPs such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar platforms to monitor performance and guide optimizations.
• Troubleshoot complex issues: Act as a senior point of contact for technical and operational troubleshooting, including tracking, attribution, pacing, delivery, creative, inventory, and performance issues.
• Collaborate cross-functionally: Partner closely with Account Management, Sales Engineering, Creative, Data Science, Product, and other internal teams to resolve issues and improve campaign outcomes.
• Communicate clearly with stakeholders: Translate complex operational or technical topics into clear, actionable updates for internal teams and client-facing stakeholders.
• Support team development: Share knowledge, document best practices, and help mentor campaign managers or analysts through hands‑on guidance and process improvements.

Skills and Requirements:

• 3+ years of experience managing mobile app promotion campaigns, ideally across user acquisition and/or retargeting.
• Strong hands‑on experience in mobile performance marketing, campaign optimization, and client KPI management.
• Experience working with multiple Mobile Measurement Partners, such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar.
• Strong analytical skills and comfort working with campaign data, attribution data, dashboards, spreadsheets, and performance reports.
• Ability to troubleshoot complex campaign issues across tracking, attribution, delivery, pacing, creatives, inventory, and performance.
• Excellent communication skills, with the ability to explain technical and operational topics clearly to both technical and non‑technical stakeholders.
• Strong ownership mindset, attention to detail, and ability to manage multiple high-priority campaigns in a fast‑paced environment.
• Experience collaborating with Account Management, Sales, Product, Data Science, Creative, or Engineering teams.

Nice to have:

• Hands‑on experience working with a programmatic DSP.
• Experience managing CTV campaigns.
• Experience with incrementality testing and MMM measurement.
• Familiarity with Excel, SQL, BI tools, or advanced data analysis workflows.
• Experience mentoring junior team members or improving AdOps processes in a scaling organization.

What’s in it for you?

• Be part of a leading, fast‑growing, innovative company shaping the future of mobile advertising.
• Join a highly motivated and young team.
• Possibility of traveling to the Barcelona HQ for collaboration and team‑building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.

Candidates must have the current legal right to work in the United States. Smadex does not provide visa sponsorship for this role.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITY

Reports directly to Senior Strategy Lead

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply