Campaign Analyst - US

Entravision; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Great compensation package

Medical, dental, and vision benefits

Learning and training opportunities

Job summary

A leading advertising technology company in Austin seeks a Campaign Analyst to join its growing US team. This role involves translating complex data into effective trading strategies to optimize high-budget performance campaigns. Ideal candidates will have at least 2 years in programmatic media buying, along with exceptional analytical and communication skills. The position offers a competitive compensation package and benefits including medical, dental, and vision plans. Join a youthful team and be part of shaping the future of mobile advertising.

Qualifications

• At least 2 years of hands-on experience in programmatic media buying or performance trading.
• Proven track record of optimizing campaigns based on client KPIs.
• Exceptional data analysis skills including advanced data manipulation.

Responsibilities

• Own the setup and real-time optimization of mobile performance campaigns.
• Independently analyze complex delivery and performance data.
• Use data-informed decisions to reach business goals.
• Cultivate strong relationships with Customer Success and Sales teams.

Skills

Analytical skills

Communication skills

Data analysis

Problem-solving

Education

Minimum 2 years in programmatic media buying

Tools

Excel

Job description

About Entravision

Entravision is a leading global advertising, media and ad‑tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high‑performance campaigns while using highly competitive audience reach, cutting‑edge mobile programmatic solutions, machine‑learned bidding algorithms and demand‑side platforms on a global scale.

About Smadex

Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American‑based and stock‑listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans for 2025 and beyond.

Campaign Analyst – US

AUSTIN, TEXAS | Full Time

Job Summary

We are excited to announce an incredible opportunity to join Smadex’s growing US team. We seek a quantitative, proactive analyst who can translate complex data into decisive trading strategies, driving extraordinary performance results for our US client base. This is a critical revenue‑generating role, acting as the primary execution and optimization engine for Smadex’s high‑budget performance campaigns. This individual is a quantitative professional responsible for expert execution in our proprietary platform, owning the strategic trading decisions that maximize client ROAS and LTV. This role demands analytical self‑sufficiency and exceptional strategic communication to articulate performance drivers to internal teams. Important note: This role is fundamentally focused on performance strategy and optimization application. Candidates must understand data systems but are explicitly not required to possess skills in: developing ETL pipelines; writing production‑level code or scripts (e.g., Python, R, Java) for modeling or automation; architecting core BI reporting infrastructure (e.g., SQL development for internal tools, dashboard creation); or engineering/fine‑tuning core machine learning models. We hire dedicated Data Engineers, BI Analysts, and Data Scientists to handle tool and infrastructure development, allowing our Campaign Analysts to focus 100% on driving client revenue.

Key Responsibilities

• Own the setup, monitoring, troubleshooting and real‑time optimization of mobile performance campaigns (UA and Re‑engagement) across the Smadex platform.
• Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
• Use a hypothesis‑driven approach to identify scaling opportunities and mitigate risks, making timely, data‑informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
• Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
• Conduct initial triage and first‑level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform‑level or core infrastructure escalations.
• Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical "why" behind the performance results.
• Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment.
• Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap.

Benefits

• Be part of a leading, fast‑growing, innovative company shaping the future of mobile advertising.
• Join a highly motivated and young team.
• Possibility of traveling to the Barcelona HQ for collaboration and team‑building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.

Required Education And Experience

• Minimum of 2 years of hands‑on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem.
• Proven record of driving measurable growth and optimizing campaigns based on client‑specific KPIs (e.g., CPA, ROAS, LTV).
• Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel.
• Demonstrated ability to perform logical, hypothesis‑driven problem‑solving, making quick, sound decisions under pressure.
• Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders.
• Strong functional knowledge of key programmatic and mobile advertising concepts will be extremely valued.

Position Type / Expected Hours Of Work

This is a Full Time position. Actual schedule and hours may vary.

Supervisory Responsibility

Reports directly to Campaign Manager.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E‑Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E‑Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply.