Manager, Programmatic

Publicis Groupe; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k

Job summary

Publicis Groupe is seeking a Programmatic Manager to own strategic planning and campaign execution for a National Stream Service client in Chicago. The role blends strategic insight with hands-on campaign management, mentoring Analysts, and driving AI-powered optimization across DSPs.

You will collaborate with Analytics, media partners, and clients to deliver measurable outcomes, optimize spend, and lead knowledge sharing to elevate performance across campaigns.

Qualifications

• 3+ years of experience managing Programmatic and Direct Media Buying.
• Experience with DSPs and technologies listed (TTD, DV360, Amazon DSP, DCM).
• Strong analytical, organizational, and client communication skills.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Complete, manage, and optimize online biddable media campaigns for agency clients
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage delivery of creative assets, insertion orders, campaign artifacts, and documentation for launches
• Partner with Analytics on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance and opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting with Analysts
• Lead and assist in coaching Analysts and Sr. Analysts
• Attend client meetings
• Share knowledge sessions on optimization strategies
• Lead programmatic strategy using AI-powered optimization, forecasting, and audience modelling in DSPs
• Translate AI-driven signals into strategic recommendations for clients and internal stakeholders
• Enable and govern AI usage by refining workflows and training, ensuring alignment with client goals and brand safety standards

Skills

Programmatic buying

Direct media buying

Analytics

Client communication

Leadership/management

Tools

The Trade Desk

DV360

Amazon DSP

DoubleClick Bid Manager (DCM)

Job description

Company description

Manager, Programamtic

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Programmatic Manager owns strategic planning and campaign execution for a National Stream Service client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Complete, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
• Attend client meetings
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Lead programmatic strategy by using AI-powered optimization, forecasting, and audience modeling tools within DSPs (e.g., DV360, The Trade Desk, Amazon DSP) to drive performance, guide budget allocation, and evaluate test‑and‑learn opportunities across accounts
• Translate AI-driven performance signals, predictive insights, and automation outputs into clear strategic recommendations for clients and internal stakeholders, owning senior‑level reporting, planning discussions, and optimization narratives.
• Enable and govern the use of AI across the team by refining workflows, validating platform automation, and providing prompt engineering and analytics-based training to analysts and senior analysts, while ensuring AI-assisted decisions align with client goals, brand safety standards, and agency best practices.

Qualifications

• 3+ years of experience managing Programmatic and Direct Media Buying.
• Working knowledge in DSPs and technologies such as The Trade Desk (TTD), DV360, Amazon DSP, DoubleClick Bid Manager (DCM)
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills (should be comfortable communicating directly with vendors & clients)
• Client facing experience with the ability to identify risks and effectively manage through issues
• Previous leadership/management experience is a plus
• Strong project management skills
• Proficiency in Microsoft Office Suite, Tableau, and have an intermediate to advanced understanding of Excel (Pivot Tables & VLOOKUPS)

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/13/2026.