Business Systems Analyst

Merkle Italia; Detroit (MI); On-site; USD 68,000 - 120,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

401k

Paid holidays

Job summary

Merkle is seeking a Business Systems Analyst to bridge business strategy and technical delivery in Detroit. You will work directly with clients and cross-functional teams to uncover needs, define solutions, and help bring data, marketing technology, and AI-driven initiatives to life.

You’ll lead discovery sessions, translate challenges into actionable requirements, and collaborate with architects, engineers, and business leaders to drive outcomes.

Qualifications

• Experience in business analysis, consulting, or technology-focused roles.
• Ability to lead discovery sessions and translate business needs into requirements.
• Comfort communicating with both technical teams and business stakeholders.

Responsibilities

• Partner with clients and lead discovery workshops to uncover needs.
• Translate business challenges into actionable requirements and use cases.
• Own workstreams and coordinate with engineers, architects, and project teams.
• Support sprint planning, backlog refinement, and testing activities.

Skills

Business analysis

Client collaboration

Requirements gathering

Solutions delivery

AI & data

Marketing tech

Data platforms

Tools

Adobe

Salesforce

Snowflake

Databricks

BigQuery

Job description

Job Description: Turn Business Problems into Smart Data & Technology Solutions

Are you the person who naturally asks, "Why are we doing it this way?" and then finds a better solution? At Merkle, we're looking for a Business Systems Analyst who can bridge the gap between business strategy and technical delivery. In this role, you'll work directly with clients and cross-functional teams to uncover business needs, define solutions, and help bring innovative data, marketing technology, and AI-driven initiatives to life. This is not a role where you simply document requirements and move on. You'll be a trusted advisor, collaborator, and problem solver, helping clients navigate complex challenges while partnering with architects, engineers, and business leaders to drive meaningful outcomes.

What You’ll Do

• Partner with Clients
• Lead discovery workshops and requirements sessions that uncover business needs and drive decisions.
• Ask thoughtful questions, identify gaps, and help stakeholders clarify their goals.
• Translate business challenges into actionable requirements, use cases, and solution recommendations.
• Contribute to pre-sales conversations and solution design discussions.

Turn complex technical concepts into clear, business-friendly language. Create requirements documentation, process flows, user stories, and solution summaries. Help clients understand how data, technology, and AI can support their goals. Build alignment across stakeholders with different priorities and perspectives.

Own workstreams and collaborate closely with engineers, architects, and project teams. Manage priorities, dependencies, and delivery milestones. Support sprint planning, backlog refinement, testing, and user acceptance activities. Identify risks early and help teams navigate challenges before they impact delivery.

Embrace AI and Innovation

Use AI tools to improve requirements gathering, documentation, analysis, and workflow efficiency. Explore new technologies and recommend smarter ways of working. Stay current on trends across customer data, marketing technology, analytics, and AI platforms.

What Makes You a Great Fit

• Have experience in business analysis, consulting, solutions delivery, product, or technology-focused roles.
• Enjoy working directly with clients and facilitating conversations that drive outcomes.
• Can comfortably communicate with both technical teams and business stakeholders.
• Have experience with platforms such as Adobe, Salesforce, Snowflake, Databricks, BigQuery, or similar technologies.
• Understand data flows, integrations, customer data, and marketing technology ecosystems.
• Are organized, proactive, and comfortable managing multiple priorities.
• Regularly use AI tools to improve how you work and solve problems.

Success Looks Like

Clients leave meetings with clear decisions, next steps, and confidence in the path forward. Delivery teams receive complete, actionable requirements that help them move quickly. Business stakeholders understand the value and impact of technology solutions. Projects stay organized, focused, and on track. You continually introduce new ideas, efficiencies, and innovations that improve outcomes.

Why Merkle?

At Merkle, you'll work with leading brands to solve challenging business problems at the intersection of data, marketing technology, customer experience, and AI. You'll have the opportunity to work across multiple industries, collaborate with talented experts, and help shape the future of customer engagement and digital transformation. If you're curious, consultative, technically minded, and passionate about helping businesses solve complex challenges, we'd love to meet you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location: Detroit - 3000 Town Center

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Annual salary range: $68,000 - $120,000.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work