Business Operations Senior Manager

Propel; Baltimore (MD); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

Remote-friendly work environment

Dog-friendly office in DowntownBrooky0

Job summary

Propel is seeking a Senior Ad Operations Analyst to own how Marketplace campaigns are booked, built, launched, and delivered. You’ll manage campaigns from inventory booking to full delivery, including partner launches and seasonal collections, coordinating with Success, BD, Growth, Merchandising, Product, Engineering and Marketing.

You will own the inventory booking tool, QA all campaign elements, and run post-campaign reviews.

Qualifications

• 3+ years of experience in operations (program management, project management, business operations or marketplace operations)
• Actively uses AI tools in daily work
• End-to-end project ownership with initiative and problem solving
• Comfortable in Google Sheets and HTML, with ability to learn from examples
• Experience with A/B testing is a plus

Responsibilities

• Own campaigns from inventory booking to delivery and post-campaign review
• Manage campaigns in verticals, including partner, self-serve, and seasonal campaigns
• Build campaigns in our CMS and Braze; QA copy, links, tags and budgets
• Coordinate with Customer Success, Product, Engineering and Marketing to ship fixes and improvements

Skills

3+ years operations

AI tools usage

End-to-end ownership

Google Sheets

HTML

A/B testing

Tools

Braze

CMS

Job description

Propel builds technology that strengthens the social safety net in America. The safety net's strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix. Governments struggle to build modern, scalable user experiences. We're building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue. We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.

Senior Ad Operations Analyst

to own how Marketplace campaigns are booked, built, launched, and delivered. That includes owning campaigns in one of our business verticals, seasonal campaigns for partners, and self-serve campaigns we're starting to launch. You'll report to our Ad Ops Manager and work closely with Customer Success, Business Development, Growth and Merchandising, Product, Engineering, and Marketing. You'll own campaigns from the moment inventory is booked to the day the budget fully delivers. One is a partner launch in your vertical, another is a push to millions of users, another is a seasonal collection page you build from a Figma spec. Most weeks center on your vertical and self-serve campaigns. During seasonal build windows, more of your time goes to seasonal campaigns.

Own the inventory booking tool our teams use to book placements. Field requests outside the self-serve flow, flag utilization gaps, and add new campaign levers as they launch. Build campaigns in our internal CMS and Braze, whether they're partner campaigns in your vertical, self-serve, or seasonal. That includes collection pages and entry points from design specs, and A/B test setup. Clean QA copy, links, tags and budgets, and for seasonal campaigns, run the timeline across Customer Success, Product, Engineering, and Marketing. Monitor pacing, flag risk early to CSMs and BD, and work with Insights on tests and budget shifts. Make the next campaign easier to ship. Run post-campaign reviews, keep documentation current, and use our AI tools to ship fixes to the booking tool and calendar.

• 3+ years of experience in operations, such as program management, project management, business operations or marketplace operations. Our tools and platform work differently from most ad platforms, so strong operations experience matters more
• Actively uses AI tools in your daily work and is comfortable with vibe coding fixes
• A record of owning projects end to end with little supervision, and of bringing problems to your team with a proposed fix
• Comfortable in Google Sheets and HTML, and able to pick up new patterns from examples
• Experience with A/B testing is a plus
• An immediate opportunity to make an impact on our users and the business we're building
• Work that really is helping people with meaningful challenges
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn

Excellent Medical, Dental and Vision options. We set our salary ranges using compensation data from hundreds of NYC based startups at our stage. Compensation for this position includes base salary and a performance-based bonus. The bonus is a combination of individual and team revenue performance. The total on-target earnings (OTE) is $99,000 - $121,000. Equity and excellent benefits come with this position as well!

We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.

We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.

Propel is a technology company that strengthens the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

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