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Propel is seeking a Senior Ad Operations Analyst to own how Marketplace campaigns are booked, built, launched, and delivered. You’ll manage campaigns from inventory booking to delivery, working with Customer Success, Business Development, Growth, Merchandising, Product, Engineering, and Marketing.
You’ll build campaigns in our CMS and Braze from design specs, run A/B tests, and ensure QA across copy, links, tags and budgets.
Propel builds technology that strengthens the social safety net in America. The safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix.
Governments struggle to build modern, scalable user experiences. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.
We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.
We’re looking for a
to own how Marketplace campaigns are booked, built, launched, and delivered. That includes owning campaigns in one of our business verticals, seasonal campaigns for partners, and self-serve campaigns we’re starting to launch. You’ll report to our Ad Ops Manager and work closely with Customer Success, Business Development, Growth and Merchandising, Product, Engineering, and Marketing.
You’ll own campaigns from the moment inventory is booked to the day the budget fully delivers. One is a partner launch in your vertical, another is a push to millions of users, another is a seasonal collection page you build from a Figma spec. Most weeks center on your vertical and self-serve campaigns. During seasonal build windows, more of your time goes to seasonal campaigns.
Own the inventory booking tool our teams use to book placements. Field requests outside the self-serve flow, flag utilization gaps, and add new campaign levers as they launch.
Build campaigns in our internal CMS and Braze, whether they’re partner campaigns in your vertical, self-serve, or seasonal. That includes collection pages and entry points from design specs, and A/B test setup.
Clean QA copy, links, tags and budgets, and for seasonal campaigns, run the timeline across Customer Success, Product, Engineering, and Marketing.
Monitor pacing, flag risk early to CSMs and BD, and work with Insights on tests and budget shifts.
Make the next campaign easier to ship. Run post-campaign reviews, keep documentation current, and use our AI tools to ship fixes to the booking tool and calendar.
3+ years of experience in operations, such as program management, project management, business operations or marketplace operations. Our tools and platform work differently from most ad platforms, so strong operations experience matters more
We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.
We're currently accepting applications from the states we have an established entity, which includes
California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia,
and
Washington
.
Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. Propel is a for-profit, venture-backed company that holds its social mission at its core. We’re proud to be supported by a blend of nonprofits, impact investors, and world‑class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.
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