Business Operations Manager, Ads Sales

Meta; Menlo Park (CA); On-site; USD 162,000 - 229,000; Full time

Job summary

Meta's Finance and Business Planning team seeks a results-driven Business Operations Manager for Ads Sales in Menlo Park. You will shape go-to-market strategy for SMBs, lead long-range planning, budgeting, and roadmaps, and build ROI frameworks to guide resource allocation.

You will socialize data-driven narratives to executives and partner across functions to drive decisions. You will collaborate with product and business leaders, and implement scalable financial processes to improve efficiency

Qualifications

• 9+ years of experience in business strategy, finance, analytics, consulting, or planning.
• BA/BS in a quantitative field (data science, computer science, economics, finance, etc.) or equivalent.
• Experience in data analytics, data visualization, and scenario-based analysis.
• Experience leading cross-functional projects with executive stakeholders.

Responsibilities

• Develop a solid quantitative and qualitative understanding of Meta's SMB go-to-market strategy.
• Provide financial leadership across long-range plan, annual budget, and roadmapping.
• Develop ROI frameworks across headcount, expenses, and investments to influence resource allocation.
• Create data-driven narratives and influence outcomes at the executive level.
• Establish strategic partnerships across leaders of all levels and functions.
• Help define and implement scalable financial processes to improve efficiency.

Skills

Business strategy

Finance

Analytics

Cross-functional leadership

Education

BA/BS in quantitative field

Job description

Finance and Business Planning is a highly mission-driven organization. Our mission is to enable Meta to plan, prioritize, and execute as effectively as possible. We take a uniquely long-term view of business problems. It is critical that we operate with an independent and objective perspective and can represent our point of view to our partners and executive stakeholders. We serve as financial advisers to our business partners and own shared business goals and results where appropriate. We strive to balance our responsibility to support business partners with our responsibility to serve the long-term mission and sustainability of Meta and act as stewards of the company's resources. This role requires strategic thinking, influencing stakeholders through written proposals, data-driven presentations, and cross-functional alignment, an analytical mindset, and a bias towards action. You will be challenged to understand and contribute to rapidly changing business models, drive collaboration across teams, develop recommendations on strategic investment decisions, craft annual and long-term plans, and partner with leaders to solve problems and achieve goals. In this role, you will take on significant responsibility, work directly with product and business leaders, and contribute to decisions that shape Meta's business strategy.

Business Operations Manager, Ads Sales Responsibilities

• Develop a solid quantitative and qualitative understanding of Meta's Small and Medium Business Group go-to-market strategy
• Provide financial leadership across company-wide planning cycles: long-range plan (LRP), annual budget, and half-year roadmapping
• Develop nuanced ROI and impact frameworks across headcount, expenses, and other investments that will influence key decision makers to allocate resources more efficiently
• Create and socialize data-driven narratives and influence outcomes and decisions at the executive level
• Establish strategic partnerships with leaders of all levels and functions across various business functions
• Help define and implement scalable financial processes to make us and our business partners more efficient

Minimum Qualifications

• 9+ years of experience in business strategy, finance, analytics, consulting, or planning
• BA/BS in a quantitative field (data science, computer science, economics, finance, etc.) or an equivalent degree/experience
• Experience in data analytics, data visualization, and scenario-based analysis
• Experience leading cross-functional projects with executive stakeholders

Preferred Qualifications

• Experience supporting advertising sales organizations, with familiarity in how small and medium-sized businesses engage with digital advertising platforms
• Experience independently scoping and driving cross-functional initiatives from problem definition through to execution
• Experience working in a complex, fast-paced environment or in a high-growth company
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affiant. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$162,000/year to $229,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.