Business Intelligence Marketing Specialist

Playstudios; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

A leading company in casual gaming seeks a Business Intelligence Marketing Specialist to enhance its marketing data infrastructure. You will be pivotal in managing attribution setups and developing performance dashboards, collaborating with various teams to ensure accurate tracking and data insights. The role demands strong expertise in Google Tag Manager and BI tools, with a focus on delivering quality marketing analytics.

Benefits

100% health benefit premiums for you and your dependents

401K match and Restricted Stock Units

Flexible vacation policy

Employee-driven entertainment and team-building events

Snacks and drinks available

Casual work environment

Qualifications

• 3-5 years of experience in Web Marketing Analytics.
• Strong hands-on experience with Google Tag Manager.
• Experience building BI dashboards.

Responsibilities

• Own Google Tag Manager setup and maintenance.
• Manage Singular attribution setup.
• Develop performance dashboards using BI tools.

Skills

Google Tag Manager

Web Marketing Analytics

Business Intelligence

SQL

Digital Marketing

Attribution Methodologies

Education

Master’s degree in business, economics, statistics, analytics, or related degree

Tools

Looker

Tableau

Power BI

Singular

Job description

Business Intelligence Marketing Specialist

California, USA

Job Description

Posted Thursday, May 29, 2025 at 7:00 AM

We are seeking a highly analytical and detail-oriented Business Intelligence Marketing Specialist to join our BI team. In this role, you’ll serve as the go-to expert for marketing data infrastructure, attribution setup, and performance visualization. You will work closely with UA, CRM, Affiliate, and Product Marketing teams, and Data Analysts to ensure accurate tracking, attribution across our entire marketing ecosystem.

This is a hands-on, cross-functional role requiring deep expertise in Google Tag Manager (GTM), mobile attribution platforms (especially Singular), affiliate tracking, and BI dashboard creation.

Duties and Responsibilities

• Own end-to-end Google Tag Manager (GTM) setup and maintenance across web and mobile platforms, including event tagging, conversion pixels, and custom triggers.
• Manage and optimize Singular attribution setup: conversion events, postbacks, campaign tracking, and cost integrations.
• Develop and maintain affiliate attribution tracking systems, including UTM structures, custom tracking links, and partner performance validation.
• Design, build, and maintain marketing performance dashboards using BI tools (e.g., Looker, Tableau, Power BI), enabling real-time campaign and channel insights.
• Ensure high-quality marketing data by implementing robust QA and validation processes across all marketing-related pipelines.
• Collaborate with marketing, product, and engineering teams to align on data requirements, tracking needs, and measurement plans for ongoing and new initiatives.
• Support campaign planning and post-mortem reporting with data deep-dives, benchmarking, and visualization.
• Maintain detailed documentation of tracking plans, attribution logic, and dashboard schemas to ensure transparency and reproducibility.

Requirements

• 3-5 years of experience in Web Marketing Analytics, BI, or a similar data-focused marketing
• Strong hands-on experience with Google Tag Manager (GTM), including custom tagging and pixel implementations.
• Direct experience with Web Marketing
• Ability to work across different time zones to collaborate with cross-functional teams
• Proficient with web attribution platforms (ideally Singular); familiarity with postbacks, cost integrations, and MMP setup.
• Experience building and scaling BI dashboards in tools like Looker, Tableau, Power BI, or equivalent.
• Strong SQL skills and comfort working with raw event-level marketing data.
• Solid understanding of digital marketing concepts, user acquisition channels, affiliate marketing, and attribution methodologies.
• Detail-oriented mindset and a proactive approach to troubleshooting and quality assurance.

Preferred

• Deep understanding of Sweepstakes games
• Ability to build rich and complex data sets for analysis or tool building
• Master’s degree in business, economics, statistics, analytics, or another related degree
• Experience in Python or R

Benefits and Perks

• 100% health benefit premiums for you and your dependents
• 401K match and Restricted Stock Units
• Flexible vacation policy
• Employee-driven entertainment, happy hours, and team-building events
• Snacks and drinks are available in the kitchen
• Casual work environment

About PLAYSTUDIOS

PLAYSTUDIOS is the developer and operator of award-winni ng free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaki ng playAWARDS loyalty marketi ng platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gami ng brands across 17 countries and four continents. Founded by a team of veteran gami ng , hospitality, and technology entrepreneurs, PLAYSTUDIOS bri ng s together beautifully designed mobile gami ng content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com

PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeedi ng and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the SanFrancisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.