Business Intelligence Analyst

LPGA; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

The LPGA is seeking a Business Intelligence Analyst to lead advanced analytics and insights across marketing, sponsorship, and growth brands. You will guide measurement frameworks, deliver quantitative and qualitative insights, and influence initiatives for revenue and fan growth.

Responsibilities include developing dashboards, partnering with data vendors, and delivering weekly performance reporting with executive narratives.

Qualifications

• Bachelor’s degree in business, marketing, analytics, data, or market research; MBA a plus.
• Experience with syndicated research resources (e.g., YouGov, Nielsen, Zoomph).
• Strong proficiency in Power BI and dashboard development.
• Advanced Excel skills including pivot tables and data analysis tools.

Responsibilities

• Translate complex data into strategic insights and recommendations for senior stakeholders.
• Manage relationships with third-party data and measurement vendors; ensure data integrity and value realization.
• Develop and deliver weekly tournament performance reporting across linear and digital channels with executive narratives.
• Serve as analytics partner to partnerships teams, delivering audience and fan insights to support revenue growth.
• Oversee tracking and synthesis of performance metrics across LPGA brands (viewership, web, video, social).
• Define measurement strategies and translate business needs into scalable dashboards and reporting frameworks.
• Consult with stakeholders to identify intelligence needs and design analytical solutions.
• Conduct advanced analysis to identify trends, opportunities, and risks, translating findings into actionable insights.
• Generate insights to support acquisition and retention of corporate partnerships and marketing partners.
• Guide survey design and analytics for marketing strategy and fan growth.
• Champion data storytelling and mentor junior analysts.

Skills

Power BI dashboards

Excel data analysis

Data storytelling

Communication skills

Team player

Education

Bachelor’s degree in business/marketing/analytics/data or market research

MBA (a plus)

Tools

Nielsen

YouGov

Zoomph

Job description

THE OPPORTUNITY

The LPGA's Business Intelligence Analyst leads advanced analytics and insight generation to inform LPGA and Epson Tour business strategies across marketing, content, communications, sponsorship, and emerging growth brands. This role drives strategic decision-making by delivering high-impact qualitative and quantitative insights, guiding measurement frameworks, and influencing initiatives for revenue and fan growth.

Brief Description

The LPGA's Business Intelligence Analyst leads advanced analytics and insight generation to inform LPGA and Epson Tour business strategies across marketing, content, communications, sponsorship, and emerging growth brands. This role drives strategic decision-making by delivering high-impact qualitative and quantitative insights, guiding measurement frameworks, and influencing initiatives for revenue and fan growth.

What You’ll Do

• Lead the translation of complex TV, digital, and asset data into strategic insights and recommendations for senior stakeholders to drive informed business decisions.
• Manage and evolve relationships with third-party data and measurement vendors (Nielsen, SponsorUnited, YouGov, Zoomph, etc.), ensuring data integrity, optimal utilization, and value realization.
• Own the development and delivery of weekly tournament performance reporting across linear and digital consumption, providing executive-level narratives and actionable recommendations.
• Serve as a strategic analytics partner to corporate partnerships teams and clients, delivering audience and fan insights that strengthen proposals and drive revenue growth.
• Oversee the tracking, governance, and synthesis of weekly, monthly, and quarterly performance metrics across LPGA brands (viewership, web, video, social, media consumption).
• Partner with leadership to define measurement strategies and translate business needs into scalable dashboards, reporting frameworks, and data visualizations.
• Consult with business stakeholders to identify intelligence needs and design tailored analytical solutions aligned with organizational objectives.
• Conduct advanced analysis to identify trends, opportunities, and risks, translating findings into actionable strategic insights.
• Generate insights that support acquisition and retention of corporate partnerships, including title partners and official marketing partners.
• Guide survey design and analytics initiatives supporting marketing strategy and fan base growth.
• Champion data storytelling best practices and contribute to the continuous improvement of analytics processes, tools, and methodologies. Mentor junior analysts and promote knowledge sharing across the analytics function.

Who You Are

• Bachelor’s degree in business, marketing, analytics, data, or market research; MBA a plus
• 2–4 years of research or data analytics experience
• Experience mining & analyzing syndicated research resources (e.g., YouGov, Nielsen, Zoomph, etc.)
• Strong proficiency in Power BI, including dashboard development and data visualization
• Advanced proficiency in Microsoft Excel, including pivot tables, formulas, and data analysis tools
• Strong analytical, communication (written and verbal), and interpersonal skills with the ability to translate complex data into clear, concise insights and presentations
• Strong storytelling and data visualization skills, with the ability to build compelling narratives from multiple data sources
• Detail-oriented with the ability to manage multiple priorities and deliver accurate work under tight deadlines
• Strong Microsoft Office skills and ability to quickly learn new tools with minimal training
• Must be a team player with a passion for understanding consumer behavior
• Other duties as assigned

This position is currently posted at a specific level; however, final title and level will be determined based on the selected candidate’s experience, skills, and qualifications.

Summary

The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world.