VP Global Business Development

LPGA; United States; On-site; USD 75,000 - 120,000; Full time

Job summary

LPGA is seeking an experienced leader for its Sales & Corporate Partnerships Team. This role involves driving revenue through partnerships and sponsorships across the LPGA ecosystem.

Candidates should have a Bachelor's degree and significant experience in sports marketing. The successful individual must excel in relationship management, strategic sales, and possess excellent communication skills. Join LPGA to make a significant impact in the sports world with opportunities for growth and innovation.

Qualifications

• Minimum of 8-10 years experience in sports marketing or brand management.
• Established contacts in the professional sports market.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop a strong knowledge of LPGA brands.
• Identify and prospect new marketing partners and sponsors.
• Build compelling sales presentations and partnership opportunities.
• Maintain a well-developed pipeline of prospects and opportunities.

Skills

Sales expertise

Marketing strategy

Relationship building

CRM proficiency

Organizational skills

Education

Bachelor’s degree

Master’s degree

Tools

Salesforce CRM

Microsoft Office

Job description

Reporting to the LPGA Chief Sales and Partnership Officer, this individual will serve as a key leader within the LPGA’s Sales & Corporate Partnerships Team in selling assets across the entire LPGA global ecosystem of brands, including sponsor prospecting activities for tournament title partners, official marketing partners, licensing, media/digital sales, player revenue/sponsorships, and other strategic sales. The role supports the broader partnerships team in cultivating the portfolio of LPGA global corporate marketing partners, builds strong and effective relationships with key constituents such as tournament organizers, players, sponsors, media partners, and other stakeholders, and develops innovative and compelling sales presentations and partnership opportunities to attract top quality brands to the LPGA.

The position will work with all necessary constituencies, both internal and external, to achieve the LPGA’s revenue generation objectives and support the broader priorities of the organization.

What You’ll Do

• Develop a strong working knowledge of the LPGA family of brands; understand the sports competitive landscape and position the LPGA uniquely and consistently with the organization’s mission.
• Identify and prospect new official marketing partners and tournament title sponsors – plan and execute meetings, calls, and appointments with qualified prospects to achieve revenue targets.
• Work with LPGA corporate partnerships and marketing functions in building overall sales strategy; understand current partner exclusivities and develop creative, complementary ideas and programs to attract new LPGA partners.
• Identify the needs of a prospect through discussion of objectives and create programs that have the greatest impact for both the LPGA and the partner; incorporate data and analytics into decision making to optimize revenue‑generating activities.
• Work closely with partnership operations and solutions team to develop effective and compelling sales presentations consistent with prospects’ brand marketing objectives.
• Collaborate with third‑party sales agencies.
• Execute daily activity in Salesforce CRM, ensuring accurate records of client interaction, contact information, progression of pending deals, etc.
• Direct progression of the sales process from pitch to negotiation to contract execution.
• Ensure smooth transition of contracted sales client to corporate partnerships team; transfer relevant details and expectations appropriately.
• Create appropriate profit‑and‑loss analysis for each sales prospect to ensure growth objectives and sponsor deliverables are achievable.
• Maintain a well‑developed pipeline of prospects and opportunities.
• Build strong relationships with LPGA brand/department leaders to ensure sales strategy is aligned with organizational needs and mission.
• Consistently deliver annual sales growth objectives.
• Promote a collaborative team culture focused on aggressively growing the business through creative offerings.
• Participate in special projects or other duties as assigned.

Who You Are

• Bachelor’s degree required; Master’s degree a plus.
• Comprehensive knowledge of the sports or golf industry with a track record of developing relationships and achieving partner objectives.
• Minimum 8‑10 years of experience in sports marketing, brand management, or marketing/advertising with an emphasis on sales.
• Established contacts in the professional sports corporate sales market.
• Proficient in lead prospecting and a proven track record in sales conversions.
• Excellent communication and interpersonal skills, particularly in developing effective presentations, proposals, and relationship building.
• Self‑starting team player who contributes positive energy.
• Strong organizational skills with the ability to work in a fast‑paced, mobile environment.
• Microsoft Office proficiency (Word, Excel, PowerPoint); Salesforce CRM experience.
• Knowledge of sponsorship research tools a plus (MVP Index, Nielsen, Meltwater).
• Personal qualities of integrity, credibility, and a commitment to LPGA’s mission.
• Domestic and international travel required.

This position is currently posted at a specific level; however, final title and level will be determined based on the selected candidate’s experience, skills, and qualifications.