Business Development Specialist

Marsh; Washington (District of Columbia); On-site; USD 65,000 - 90,000; Full time

Job summary

Marsh McLennan Agency East Region is seeking a Business Development Specialist to uncover and develop new business leads through outbound B2B sales and targeted market research. The role includes representing MMA East at trade shows, collaborating with Sales Producers, and managing follow-up activities.

The position involves travel to conferences, building a prospect pipeline, and maintaining timely CRM logs to optimize sales outcomes.

Qualifications

• Bachelor's degree or equivalent work experience.
• Experience in business-to-business sales or outbound sales environments preferred.
• Active Life and Health License preferred; if not licensed, obtain within 90 days.

Responsibilities

• Develop and manage sales strategy to generate new business leads.
• Execute outbound prospecting campaigns across market sectors and drive qualified leads and appointments.
• Uncover new sales opportunities by networking to increase contacts.
• Represent MMA East's capabilities for trade show events.
• Research market conditions and prepare strategy with Producers for qualification and interaction.
• Perform research on competitors and their offerings; present information as required.
• Log prospects into pipeline and request contracts using internal sales systems.
• Travel to conferences with Producers and support post-conference follow-up.

Skills

Sales experience

Outbound sales

Market research

Prospecting

Relationship building

Communication

Team collaboration

Sales automation

Time management

Self-motivation

Education

Bachelor's Degree

Tools

CRM software

Salesforce

Job description

Company:

Description:

Marsh McLennan Agency's East Region is a leader in the employee benefits marketplace. Our associates simplify employee health and welfare benefits and risk management for regional, national, Fortune 500 and Fortune 1000 companies. We value integrity, collaboration, passion, innovation, and accountability, and we are committed to making a difference in the moments that matter for our colleagues, clients, and communities.

The Business Development Specialist is responsible for uncovering and developing new business leads to identify sales opportunities. The primary responsibilities are to lead outbound business-to-business sales generation activities and manage their daily strategy for establishing new business. The Business Development Associate will also perform market research and analysis that can be utilized for adjusting effective strategies.

Essential Duties and Responsibilities include, but are not limited, to the following:

• Develop and manage sales strategy and approach in order to generate new business leads in conjunction with Sales Producers
• Execute outbound prospecting campaigns in each market sector, designed to drive qualified new business leads and appointments
• Uncover new sales opportunities by networking to increase contacts
• Represent and sell MMA East's capabilities for trade show event activities
• Prioritize prospects and remain cognizant of changing market conditions
• Perform research for each assigned market sector in preparation for strategy while partnering with the Producers for further qualification and interaction
• Perform research on competitors and their offerings; present information to the proper individuals as required
• Proficient with internal sales systems needed to request team assignments, log prospects into pipeline, track new business, and request contracts
• PCF completion and approval process
• Tracking budget to actual on sold clients during quarterly and yearend review
• Conference preparation: vetting attendee list, utilizing AI for gathering pre-call intel on prospects, creating prospect data breakdown sheets
• Post-conference tasks: setting up calls with prospects, sending out first call data requests, outreach campaigns, updating salesforce regularly
• Traveling to conferences throughout the year with Producers
• Compiles activity log and prospect spreadsheets for weekly meetings

Required Education and Experience

• Bachelor's Degree or equivalent work experience required
• Some work experience in a sales, marketing, professional services or customer servicesdriven
• environment preferred
• Experience in business-to-business sales or outbound sales environments preferred
• Active Life and Health License preferred; if not licensed, required to obtain Life and Health License within first 90 days of employment

Knowledge, Skills, and Abilitie s

• Must be a self-starter who requires minimal supervision
• Self-motivation to take initiative and manage all time-sensitive conference follow-up
• Ability to engage with others and work as part of a team
• Aptitude for, or demonstrated working knowledge of, sales automation technologies and/or experience applying these technologies in the sales process
• Outstanding and effective telephone skills
• Strong written, verbal and