Business Development Specialist

Marsh; Conshohocken (Montgomery County); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Marsh Agency seeks a Business Development Specialist to uncover and develop new business leads. You will lead outbound B2B sales activities, manage daily strategy, and perform market analysis to adjust strategies.

You will also travel to conferences with Sales Producers and maintain pipelines in Salesforce. The role requires a Bachelor's degree or equivalent experience, plus sales or customer service background.

Qualifications

• Bachelor's Degree or equivalent work experience required.
• Some sales, marketing, or professional services experience preferred.
• Experience in business-to-business or outbound sales preferred.
• Life and Health license preferred; if not licensed, obtain within 90 days.

Responsibilities

• Develop and manage sales strategy to generate new business leads with Sales Producers.
• Execute outbound prospecting campaigns to drive qualified leads and appointments.
• Uncover new sales opportunities by networking and market research.
• Represent MMA East's capabilities at trade shows and events.
• Track prospects and use internal sales systems to log activities and contracts.
• Travel to conferences with Producers and prepare post-conference follow-ups.

Education

Bachelor's Degree

Sales/Marketing exposure

Outstanding communication

CRM/Salesforce experience

Tools

Microsoft Office Suite

Job description

Company:

Marsh McLennan Agency's East Region is a leader in the employee benefits marketplace. Our associates simplify employee health and welfare benefits and risk management for regional, national, Fortune 500 and Fortune 1000 companies. We value integrity, collaboration, passion, innovation, and accountability, and we are committed to making a difference in the moments that matter for our colleagues, clients, and communities.

Business Development Specialist

The Business Development Specialist is responsible for uncovering and developing new business leads to identify sales opportunities. The primary responsibilities are to lead outbound business-to-business sales generation activities and manage their daily strategy for establishing new business. The Business Development Associate will also perform market research and analysis that can be utilized for adjusting effective strategies.

Essential Duties and Responsibilities include, but are not limited, to the following:

• Develop and manage sales strategy and approach in order to generate new business leads in conjunction with Sales Producers
• Execute outbound prospecting campaigns in each market sector, designed to drive qualified new business leads and appointments
• Uncover new sales opportunities by networking to increase contacts
• Represent and sell MMA East's capabilities for trade show event activities
• Prioritize prospects and remain cognizant of changing market conditions
• Perform research for each assigned market sector in preparation for strategy while partnering with the Producers for further qualification and interaction
• Perform research on competitors and their offerings; present information to the proper individuals as required
• Proficient with internal sales systems needed to request team assignments, log prospects into pipeline, track new business, and request contracts
• PCF completion and approval process
• Tracking budget to actual on sold clients during quarterly and yearend review
• Conference preparation: vetting attendee list, utilizing AI for gathering pre-call intel on prospects, creating prospect data breakdown sheets
• Post-conference tasks: setting up calls with prospects, sending out first call data requests, outreach campaigns, updating salesforce regularly
• Traveling to conferences throughout the year with Producers
• Compiles activity log and prospect spreadsheets for weekly meetings

Required Education and Experience

• Bachelor's Degree or equivalent work experience required
• Some work experience in a sales, marketing, professional services or customer servicesdriven environment preferred
• Experience in business-to-business sales or outbound sales environments preferred
• Active Life and Health License preferred; if not licensed, required to obtain Life and Health License within first 90 days of employment

Knowledge, Skills, and Abilities

• Must be a self-starter who requires minimal supervision
• Self-motivation to take initiative and manage all time-sensitive conference follow-up
• Ability to engage with others and work as part of a team
• Aptitude for, or demonstrated working knowledge of, sales automation technologies and/or experience applying these technologies in the sales process
• Outstanding and effective telephone skills
• Strong written, verbal and listening skills
• Excellent interpersonal and organizational skills; ability to handle diverse situations, multiple projects and rapidly changing priorities
• Strong creative problem-solving and analytical skills
• Integrity : Follows through on commitments while upholding quality and ethical standards.
• Accountability : Takes ownership, seeks and applies feedback, and makes thoughtful, reliable decisions.
• Innovation : Challenges the status quo, embraces change, and leverages shared workflows.
• Collaboration : Works effectively across teams, builds relationships, shares learnings, and leads with curiosity.
• Passion: Approaches work with discipline, enthusiasm, and willingness to embrace and overcome challenges.
• Professional demeanor.
• Regular and predictable attendance in accordance with company policy.
• Proficiency with Microsoft Office Suite and standard Marsh Agency systems and applications.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is:

• Frequently required to sit; speak or hear; use hands to finger, handle, feel objects, and reach with hands and arms;
• Occasionally required to stand and walk;
• Extensive use of computer and keyboard and viewing of computer screen is required;
• Specific vision abilities required by this job include vision, and ability to adjust focus.

Other working conditions are normal for an office environment.

Work Location

Work is typically performed in a hybrid manner at Marsh Agency's Con