Business Development Specialist

OrthoSynetics; United States; On-site; USD 45,000 - 75,000; Full time

Job summary

OrthoSynetics is seeking a Lead Development Representative to identify, engage, and qualify prospective clients for its service offerings. You will collaborate with marketing and sales to run outbound campaigns, follow up on inquiries, and nurture leads through early sales stages.

The ideal candidate has 2+ years in lead generation or inside sales, strong communication skills, and experience with CRM platforms.

Qualifications

• Bachelor's degree preferred or equivalent business development experience.
• 2+ years of experience in lead generation, business development, inside sales, or a related role.
• Strong verbal and written communication skills.
• Ability to confidently engage executives, practice owners, and healthcare leaders.
• Experience with CRM platforms and sales engagement tools.
• Strong organizational skills with the ability to manage multiple priorities.
• Self-motivated, results-oriented, and comfortable working in a fast-paced environment.

Responsibilities

• Identify and research prospective healthcare organizations, practices, and decision-makers that align with company growth objectives.
• Execute outbound prospecting efforts through phone calls, email campaigns, LinkedIn outreach, and other communication channels.
• Build and maintain target account lists for strategic growth initiatives and new verticals.
• Generate qualified appointments and discovery meetings for sales leadership.
• Engage inbound and outbound leads to assess fit, interest, needs, and buying readiness.
• Conduct initial discovery conversations and document findings within the CRM.
• Qualify leads against established criteria and route opportunities to the appropriate sales team member.
• Maintain consistent follow-up activities to nurture prospects until sales-ready.
• Maintain accurate and up-to-date records of all prospect interactions and activities in HubSpot CRM.
• Track lead progression through the sales funnel and ensure timely follow-up.
• Support pipeline reporting and forecasting activities.
• Identify trends and provide feedback to improve lead quality and conversion rates.

Skills

Outbound calls

Email campaigns

LinkedIn outreach

CRM platforms

Sales engagement tools

Verbal & written communication

Organization

Self-motivated

Education

Bachelor's degree or equivalent experience

Tools

HubSpot CRM

Job description

The Lead Development Representative (LDR) is responsible for identifying, engaging, and qualifying prospective clients to create new business opportunities across OrthoSynetics and PatientPath's service offerings. This role serves as the first point of contact for potential clients and is critical to building a consistent pipeline of qualified opportunities for the sales team.

About the Role

The LDR works closely with marketing and sales to execute outbound prospecting campaigns, follow up on inbound inquiries, and nurture leads through the early stages of the sales process. Success in this role is measured by the volume and quality of qualified meetings, opportunities created, and contributions to overall revenue growth.

Responsibilities

• Lead Generation & Prospecting
• Identify and research prospective healthcare organizations, practices, and decision-makers that align with company growth objectives.
• Execute outbound prospecting efforts through phone calls, email campaigns, LinkedIn outreach, and other communication channels.
• Build and maintain target account lists for strategic growth initiatives and new verticals.
• Generate qualified appointments and discovery meetings for sales leadership.
• Lead Qualification
• Engage inbound and outbound leads to assess fit, interest, needs, and buying readiness.
• Conduct initial discovery conversations and document findings within the CRM.
• Qualify leads against established criteria and route opportunities to the appropriate sales team member.
• Maintain consistent follow-up activities to nurture prospects until sales-ready.
• Maintain accurate and up-to-date records of all prospect interactions and activities in Hubspot CRM.
• Track lead progression through the sales funnel and ensure timely follow-up.
• Support pipeline reporting and forecasting activities.
• Identify trends and provide feedback to improve lead quality and conversion rates.

Qualifications

• Bachelor's degree preferred or equivalent business development experience.
• 2+ years of experience in lead generation, business development, inside sales, or a related role.
• Strong verbal and written communication skills.
• Ability to confidently engage executives, practice owners, and healthcare leaders.
• Experience with CRM platforms and sales engagement tools.
• Strong organizational skills with the ability to manage multiple priorities.
• Self-motivated, results-oriented, and comfortable working in a fast-paced environment.

Required Skills

• Outbound activity volume (calls, emails, LinkedIn outreach)
• Lead response time
• Sales opportunities created
• Meeting to close conversion rate
• Revenue influenced by sourced opportunities

Preferred Skills

The ideal candidate is highly motivated, persistent, and energized by creating new opportunities. They are comfortable initiating conversations, skilled at uncovering prospects' needs, and committed to helping drive company growth through strong, consistent outreach.