Business Development Specialist

Comfort Keepers Oviedo; Titusville (FL); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Mileage reimbursement included

Job summary

Comfort Keepers Oviedo is seeking a Community Relations/Growth Specialist to serve as the face of Comfort Keepers in the Lake Nona, Orlando area, building lasting partnerships with referral sources and guiding families toward care solutions. This role requires empathy, trust-building, and a proactive outreach approach to connect families with the right senior care options.

The ideal candidate has experience in senior care or healthcare liaison roles, strong communication skills, and the ability

Qualifications

• 2+ years’ success in business development, sales, or community outreach—healthcare or home-care industry preferred.
• Experience building partnerships with referral sources and community organizations is a plus.
• Ability to conduct on-site visits, Lunch‑and‑Learns, and networking events to build trust and visibility.

Responsibilities

• Cultivate relationships with hospitals, SNFs, assisted living, physicians, elder-law attorneys, and faith communities.
• Represent Comfort Keepers at events, health fairs, and senior centers across the territory.
• Develop and deliver CE presentations and educational events for healthcare professionals.
• Follow a structured outreach formula: 35–55 face-to-face visits per week across referral audiences.
• Track activity and follow-ups in the CRM and share insights with leadership.

Skills

Relationship building

Communication

Presentation skills

Negotiation

CRM experience

Education

Bachelor's degree in Business/related field

Tools

HubSpot

Salesforce

Microsoft Office

Job description

Comfort Keepers is a leading provider of in-home care for seniors across Lake Nona, Dr. Phillips, Oviedo, Casselberry, Winter Springs, Titusville and the greater Orlando area. We help seniors live safely, independently, and joyfully in their own homes. Our award‑winning caregivers deliver compassionate, personalized support—and our office team fuels that mission with innovation, purpose, and heart. Join us and turn your relationship‑building talent into meaningful growth for clients, caregivers, and your career.

ABOUT THE ROLE

This is not a typical sales role. It is a relationship -building role for someone who leads with empathy, earns trust over time, and genuinely cares about connecting families with the right support at a difficult moment in their lives.

As our Community Relations & Growth Specialist, you will be the face of Comfort Keepers in the community — building lasting partnerships with referral sources, representing our services at local events, and guiding prospective families toward care solutions that f it their situation.

The right person has worked in senior care, hospice, home health, or a healthcare liaison role and understands the emotional weight of these conversations. They are a natural relationship-builder who understands that consistent outreach and follow-through are what turn connections into clients.

Job Title :Community Relations/Growth Specialist

Work Environment: Office and Field-based (Mileage for Travel)

Reports to:Director of Business Development

Territory:Lake Nona, Greater Orlando, Dr. Phillips and surrounding communities

What You will Do

Cultivate Relationships, Community partnerships & outreach

• Build and nurture relationships with hospital discharge planners, skilled nursing facilities, assisted living communities, physicians, elderlaw attorneys, and faith communities
• Serve as Comfort Keepers' representative at community events, health fairs, and senior centers across the territories.
• Develop and deliver CE presentations and educational events for healthcare professionals conducting on‑site visits, Lunch‑and‑Learns,presentations, and networking events to build trust and visibility.
• Follow a structured community outreach formula: 35–55 face-to-face visits per week across referral audiences

Family & client engagement

• Conduct compassionate consultative visits with prospective clients and their families
• Present value‑based home care solutions tailored to each family's situation
• Serve as a warm, knowledgeable point of contact for families navigating a difficult decision
• Follow up on leads and inquiries in a timely and organized manner
• Identify new markets, partnerships, and community opportunities that align with our growth goals
• Analyze market trends and competitor activity to inform strategy
• Maintain and grow an active base of 15+ referral sources generating regular leads

Reporting & accountability

• Track all activity, contacts, and follow-ups in the CRM platform consistently
• Compile and share data and reports to identify trends and inform recommendations
• Attend regularly scheduled team meetings and contribute to collective strategy
• Work collaboratively with intake and operations to ensure every referral receives a warm, professional follow-through

Other Things You Will Be Doing

• Identify new referral partners – hospitals, rehab centers, assisted‑living facilities, physician groups, and community organizations.
• Cultivate relationships – conduct on‑site visits, Lunch‑and‑Learns, presentations, and networking events to build trust and visibility.
• Educate & position solutions – clearly communicate how Comfort Keepers improves outcomes, lowers readmissions, and supports family caregivers.
• Collaborate on marketing – partner with the marketing team to craft brochures, digital content, and slide decks that wow prospects.
• Track market intel – monitor competitor activity, industry trends, and referral conversion data; share insights with leadership.
• Generate & qualify leads – leverage cold calling, email campaigns, LinkedIn, and community outreach to fill the pipeline with qualified clients.
• Partner with care coordination – ensure seamless client onboarding and ongoing satisfaction; troubleshoot issues quickly.
• Log every touchpoint – maintain accurate, timely notes in our CRM so the whole team stays aligned.
• Hit (and beat) goals – meet monthly referral, revenue, and growth targets with confidence and creativity.

What You’ll Bring

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field preferred
• 2+ years’ success in business development, sales, or community outreach—healthcare or home‑care industry strongly preferred
• Exceptional communication, presentation, and negotiation skills; you thrive on meeting new people
• Self‑starter who loves setting strategies and executing the details
• Proficiency with Microsoft Office and CRM/Sales platforms (HubSpot, Salesforce, etc.)
• Reliable transportation for frequent local travel; valid driver’s license (Mileage Reimbursement Included)
• Passion for improving lives and representing services that make a difference

PHYSICAL & WORK ENVIRONMENT

• Office and field-based role — regular driving within the territory is required
• Walking, standing, and sitting for extended periods
• Extended time on the telephone and computer
• Lifting not expected to exceed 25 pounds

If this sounds like you, we would love to hear from you.

We are looking for someone who sees this role as a vocation, not just a job — someone who finds meaning in connecting families with the care their loved ones deserve.

Ready to Grow With Purpose?

If you’re motivated to build relationships that change lives, we want to meet you.

Equal Opportunity Employer – we celebrate diversity and are committed to creating an inclusive environment for all employees.