Business Development Specialist

EDPNC; Raleigh, Northern (NC, KY); Hybrid; USD 42,000 - 66,000; Full time

Benefits offered by this job

Hybrid work schedule

Four weeks of PTO plus holidays

Job summary

EDPNC seeks a proactive Business Development Support professional in Raleigh, NC. The role focuses on lead generation, nurturing, and qualification in collaboration with BD and Marketing teams to drive new business opportunities for North Carolina.

The position involves scheduling, conference coordination, direct outreach, Salesforce data entry, and cross-functional teamwork across marketing, research, and partnerships. A bachelor’s degree and 1–3 years of business experience are recommended.

Qualifications

• Bachelor’s degree preferred.
• 1-3 years of business experience.
• 1-2 years’ experience in a sales and marketing environment ideal, including internship experience.

Responsibilities

• Coordinate lead qualification and business development activities including initial prospecting and response.
• Develop and maintain domestic target company lists for conference and tradeshow outreach.
• Serve as initial point of contact for individuals engaging via marketing campaigns seeking information about doing business in North Carolina.

Skills

Communication skills

Customer service

Sales & marketing

Lead qualification

Team coordination

Education

Bachelor’s degree

Tools

MS Excel

Salesforce

Job description

Description

Location: Raleigh, North Carolina (hybrid/office as applicable)
Schedule: Monday and Friday remote, Tuesday-Thursday in office (based on business needs)

About EDPNC

At EDPNC, our mission is to improve the economic well-being and quality of life for all North Carolinians. In partnership with state, regional, local, and private sector leaders, we support North Carolina’s growth through business recruitment, existing industry support, international trade and export assistance, small business counseling, and tourism promotion.

As a public-private partnership serving on behalf of the State of North Carolina, EDPNC operates at the intersection of public service and economic strategy. Our work helps attract investment, support employers, strengthen communities, and position North Carolina as one of the best places in the country to live, work, and do business.

We are a collaborative, mission-driven organization that values professionalism, initiative, responsiveness, and strong relationships. The work is fast-paced, meaningful, and highly collaborative, offering employees the opportunity to engage with leaders across business, government, and communities throughout the state. At EDPNC, team members are motivated by the opportunity to make a tangible impact while working alongside smart, dedicated people who care deeply about North Carolina’s future.

About the Role

Positionassistswithlead generationeffectiveness by providing support for the Business Development (“BD”) team whose mission is toidentify, develop, and secure new recruitment?opportunities. The individual would work with theBD and Marketingteamsto help generate,nurture, andqualifyleads;establishclient relationships;and coordinate promotional activities.In addition, he/she would manageindividualscheduling, and perform duties such ascoordination ofinitialmeetingsatconferenceand tradeshows, direct communication outreach,campaign developmentand working on special projects that maycontainconfidential and sensitive information.He/she would also deal with a diverse group of important external clients and partners as well as internal contacts at all levels of the organization.Independent judgment isrequiredto plan, prioritize, and organize a diversified workload.

What You’ll Do

• Coordinate leadqualification and business development activities includinginitialprospecting andresponse
• Develop andmaintaindomestictarget company listsfor conference and tradeshow outreach
• Serve asinitialpoint of contact for individualsengaging via marketingcampaigns seekinginformation aboutdoing businessin North Carolina, managingappropriate dispositionof incoming inquiries.
• Conduct initial callsand interactionsfordomesticlead traffic frommarketingcampaigns,usingdetailed knowledge of state program eligibility requirementsto evaluateprospects’requestto determineappropriate nextstepsandpotentialofleads.ProvideBDquestionnaireto vetted leads to bepreparedfor handoff to appropriate management.
• Summarize details from calls/emails in Salesforce, EDPNC’s Client Relations Management (CRM) system.Create Salesforce records including leads, contacts, and opportunities.Coordinate with Director, Business Development, to assign leads for management, based on BD Manager workload and related factors.
• Work with partner organizations tomaintainrelationships,utilizeknowledge, and streamlineprocessesfor BDteamasprospects pertainto certain areasorsectors.
• Work closely with Marketing & Researchteamstoassistdevelopment ofe-marketing campaign content, salescollateral, presentations, andinformationrequests from the Business Development team.
• Provide Business Development input foroptimizingefficiency ofmarketing campaigns and correctlyqualifying and assigningleads based on individual prospect needs.

Other functions

• Work independently and within cross-functional teams on special nonrecurring and ongoing projects.Manage special projects which may include planning and coordinating multiple presentations,disseminatinginformation, coordinating direct mailings, and creating content for brochures.
• MaintainmonthlySalesforcedashboard.
• Create and develop visual presentationsand other marketing materials with supportofBusinessDevelopment,Research, andMarketing team members.
• Coordinate post-trade show and event drip campaigns with theMarketingteam andserve asan initialpoint of contact forfollow-upfrom said emails.
• Input into Salesforce, schedule and organize meetings, post-event lead follow-up, drip campaigns,etc.
• Cross-reference and synchronize multiple calendars and calls.
• Develop research responses on items such as workforce, industry, population, and education as follow up as requested from calls. Coordinate heavily with research onadditionalmaterials requested and ensuretimelydelivery of requested materials to prospects.
• Other duties asassigned.

Requirements

What We're Looking For

Education and Experience Requirements

• Bachelor’s degreepreferred
• 1-3 years of business experience
• 1-2years’ experiencein a sales and marketing environment ideal,including internship experience
• Knowledge of state economic development resources and issues is highly desired
• Driver’s license required

Key Competencies

• Excellent communication skills (written and oral)
• Customer service-focused attitude and behavior;proactive and results-oriented
• Advancedproficiencyin MS Office, especially Excel (e.g., pivot tables, complex formulas)
• Ability tointerfaceprofessionally withsenior-level business and government executives
• Ability to effectively plan, organize, and prioritize work
• Proficiencyin Salesforce preferred

We Invest in Our People—Professionally and Personally.

At EDPNC, our benefits are designed to support your career, well-being, and life outside of work.

• Competitive compensation and performance incentives that reward impact and results
• Hybrid work schedule that supports flexibility, and balance
• Generous time off, including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays
• 401(k) with a 5% employer match after six months to help you build long-term financial security
• Paid parental leave, including 8 weeks of maternity leave and 4 weeks of paternal leave, because family matters
• Comprehensive medical, dental, and vision coverage, with HSA and FSA options
• Company paid short- and long-term disability coverage as well as 50K life insurance for added peace of mind
• Employee Assistance Program that covers your entire household’s wellbeing
• Voluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance
• Corporate amenities such as paid parking, gym access and complimentary snacks
• Family Forward Certified, reflecting our commitment to family-friendly workplace practices

Why Join EDPNC?

This is an opportunity to work with manufacturers across North Carolina and play a meaningful role in strengthening one of the state's most important industries. You'll collaborate with a statewide network of business, workforce, education, and economic development leaders while helping companies access resources that support growth, competitiveness, and long-term success.