Business Development Specialist

Acadia Healthcare; Madison (WI); On-site; USD 52,000 - 75,000; Full time

Job summary

Acadia Healthcare in Madison, WI is seeking a marketing professional to help translate goals from the Business Development Director into clear marketing strategies and external outreach. The role involves disseminating information to referral sources, presenting on mental health and addiction services, and coordinating market reports.

On-site collaboration with hospital teams is essential. Strong communication and collaboration skills are required, with one or more years in sales/marketing, and

Qualifications

• High school diploma or equivalent is required.
• Associates or bachelor's degree in Marketing or related health or social services preferred.
• One or more years' experience in sales or marketing is preferred.
• Previous sales and/or marketing experience is preferred.

Responsibilities

• Work closely with the Business Development Director to operationalize goals into clear marketing strategies.
• Disseminate information to referral sources on facility services and programs.
• Facilitate educational presentations related to mental health, mental illness, chemical dependency issues to schools, referral sources and community and governmental agencies.
• Collect and analyze data on other inpatient and outpatient facilities/programs and the types of services offered.
• Coordinate monthly/quarterly marketing and referral reports and analyses.
• Provide administrative oversight of marketing activities.
• May participate in health fairs and facilitate special service-related events.
• First line contact for referral sources to notify them of their referral's admission status.
• May be responsible for organizing alumni activities.
• Develop and implement community relations activities for a specific target audience.

Skills

Sales experience

Marketing experience

Communication skills

Education

High school diploma or equivalent

Associate's or Bachelor's degree in Marketing or related health or social services

Job description

Purpose Statement

To help achieve the desired utilization of the facility's continuum of care through the effective application of marketing principles and methods.

Purpose Statement

To help achieve the desired utilization of the facility's continuum of care through the effective application of marketing principles and methods.

Essential Functions

• Work closely with the Business Development Director to operationalize goals into clear marketing strategies.
• Disseminate information to referral sources on facility services and programs.
• Facilitate educational presentations related to mental health, mental illness, chemical dependency issues to schools, referral sources and community and governmental agencies.
• Collect and analyze data on other inpatient and outpatient facilities/programs and the types of services offered.
• Coordinate monthly/quarterly marketing and referral reports and analyses.
• Provide administrative oversight of marketing activities.
• May participate in health fairs and facilitate special service-related events.
• First line contact for referral sources to notify them of their referral's admission status.
• May be responsible for organizing alumni activities.
• Develop and implement community relations activities for a specific target audience.

Other Functions

• Perform other functions and tasks as assigned.

Education / Experience / Skill Requirements

• High school diploma or equivalent required. Associate's or bachelor's degree in Marketing or related health or social services preferred.
• One or more years' experience in sales or marketing preferred.
• Previous sales and/or marketing experience preferred.

Licenses / Designations / Certifications

• Must have and maintain a valid driver's license, automobile insurance coverage and have access to an automobile, where facility requires.

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