Business Development & Sales Director - M3 Group

MSU Federal Credit Union; Lansing (MI); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Long-term disability

PTO

401(k) match

Parental leave

Job summary

MSU Federal Credit Union, through M3 Group in East Lansing, MI, seeks a high-energy Business Development & Sales Director to drive agency growth by pursuing new markets and building strategic client relationships. This role oversees sales teams, develops market strategies, and leads proposals and pitches to close deals.

You will engage across industries, manage cross-functional teams, and report on pipeline metrics while traveling to client sites.

Qualifications

• 5–10 years of experience in sales, marketing, or related fields with focus on closing deals.
• Proven track record in business development and revenue growth.
• Strong client relationship management and sales target achievement.
• Excellent communication and cross-functional leadership.

Responsibilities

• Lead business development by pursuing new markets and client opportunities.
• Build and maintain strong client relationships.
• Develop and implement strategic plans to meet sales targets.
• Manage and mentor sales professionals to achieve revenue goals.
• Track market trends and competitor activity to inform strategy.
• Prepare proposals, presentations, and pitches using templates.
• Monitor sales performance, pipeline growth, and key metrics.
• Represent the agency at industry events and conferences to generate leads.
• Negotiate contracts and close deals with clients.
• Stay informed about services and align proposals with client needs.
• Provide feedback to improve service offerings.

Skills

Business Development

Sales Leadership

Strategic Partnerships

Marketing Strategy

Client Relationship

Negotiation

Communication

Market Research

Education

Bachelor's degree

Tools

PowerPoint

SharpSpring

Better Proposals

Workamajig

Job description

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full‑scale integrated marketing campaigns. Need help developing your marketing strategy? We’ve got it. Just want world‑class implementation? No problem, we’re on it. Go to our website, M3 Group, to learn more about our company!

Position Summary:

As the Business Development & Sales Director at M3 Group, you will find yourself traversing multiple industries and areas to support overall growth for the organization. This position allows the high energy individual to support multiple divisions with creative strategy while developing critical market growth plans for M3 Group engaging with new business. The Business Development & Sales Director is responsible for driving the growth and expansion of the agency by developing strategic business relationships, identifying new business opportunities, and overseeing efforts to increase revenue. This role requires a proven track record in marketing, communications, advertising, and public relations, and strong leadership skills to inspire and collaborate with cross‑functional teams. Through a clear and thorough understanding and knowledge of M3 Group’s business and offerings, the Business Development Director will strengthen client relationships, identify new markets and coordinate with internal teams to deliver on client expectations.

Work Arrangement:

This position is able to work hybrid arrangement. Expectation to work onsite at our East Lansing or Auburn Hills office on Tuesday, Wednesday, Thursday and remotely on Monday and Friday each week. Travel to clients may be needed.

Schedule:

Monday - Friday 8:30am-5:00pm ET After‑Hours/Events/Weekends as needed.

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Compensation & Benefits:

• Salary Range: $60,000 Base + Commission dependent on experience
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 19.5 days of PTO within your first year, along with 8 Paid Holidays
• 401(k) with Company Match
• 6 Weeks of Paid Parental Leave

Essential Duties and Responsibilities:

• Lead business development efforts by identifying and pursuing new markets and client opportunities to drive agency growth and revenue goals.
• Build and maintain strong relationships with potential clients.
• Develop and implement strategic plans to meet or exceed sales targets.
• Manage, mentor, and motivate a team of sales professionals to ensure performance targets and revenue goals are achieved.
• Track market trends and competitor activity to inform proactive business strategies.
• Lead the preparation of proposals, presentations, and pitches for prospective clients while using M3 templates.
• Monitor and report on sales performance, pipeline growth, and key business metrics, including time tracking, to ensure a clear understanding of the sales cycle and identify opportunities for improvement.
• Represent the agency professionally at industry events, networking functions, and conferences to expand the network and generate leads.
• Negotiate contracts and close deals with clients.
• Stay informed about the agency's services and offerings, ensuring alignment with market demands.
• Provide insights and feedback to improve service offerings and address market needs.
• Other duties as assigned.

Knowledge, Skills, And Abilities Required

• High school diploma or equivalent required.
• Bachelor’s degree in business administration, marketing and/or other equivalent field preferred.
• Minimum of 5 to 10 years of experience in sales, marketing, or related fields, with a focus on closing deals and generating business growth.
• Proven experience in business development, with a strong track record of successfully closing sales and driving revenue growth.
• Demonstrated history of securing new business opportunities, managing client relationships, and consistently achieving or exceeding sales targets.
• Strong verbal and written communication skills, delivering messages clearly and concisely.
• Proficiency in various software programs, including PowerPoint, SharpSpring, Better Proposals, and Workamajig.
• Confidence in engaging with high-profile clients and industry professionals.
• Commitment to ongoing professional development.
• Comprehensive understanding of the agency's service offerings, ensuring alignment when discussing and building proposals to meet client needs.
• Professional business acumen.
• Ability to present information accurately and concisely, with a sharp attention to detail.
• Capable of completing projects within tight timelines while maintaining attention to detail and ensuring follow‑through.
• Eagerness to learn, take initiative, and be resourceful.
• Adaptability in a dynamic and uncertain environment.
• An ability to build trust through strong communication and consistently delivering on commitments.

Physical Demands & Work Environment:

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Occasionally needs to move about inside of office area
• This position is able to work in hybrid or onsite working arrangements.

Disclaimer:

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmative‑action, equal‑opportunity employer.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.