Business Development Representative II

Dayforce US, Inc.; Minnesota; Remote; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a motivated Business Development Representative to join their dynamic sales team. This pivotal role involves generating sales leads, engaging with decision-makers, and nurturing relationships through effective communication. The ideal candidate will possess strong prospecting skills, a business mindset, and the ability to thrive in a remote work environment. With a commitment to personal and professional growth, this company offers a supportive culture that values diversity and encourages employees to be their best selves. If you're driven to succeed and eager to make an impact, this opportunity is perfect for you.

Benefits

Comprehensive wellness initiatives

Excellent time away from work programs

Volunteer days

Competitive pay and benefits

Qualifications

• 2-3 years of experience in business development or sales.
• Strong skills in prospecting and business needs analysis.

Responsibilities

• Generate sales qualified leads and schedule meetings with decision makers.
• Document and track activity in CRM and use marketing automation tools.

Skills

Prospecting Skills

Business Needs Analysis

Communication Skills

Presentation Skills

Organizational Skills

Time Management

Adaptability

Entrepreneurial Spirit

Education

Bachelor’s Degree in Business

Tools

Salesforce.com

Marketo

Job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - reflects our commitment to employees, customers, partners and communities globally.

This is an evergreen job posting, meaning we are always looking for great talent to join our team! While there may not be an immediate opening, we encourage you to apply if you're interested. We regularly review applications and will reach out when a suitable opportunity becomes available.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States.

About the opportunity
The Business Development Representative 2 (BDR) is a critical role and extension of our direct sales force. The BDR 2 is a mid-level position requiring 2-3 years of experience. The BDR 2 is responsible for generating sales qualified leads from scratch, initiating conversations with decision makers that result in scheduled meetings with a member of the Dayforce Sales team or attendance at a Dayforce-sponsored event. The BDR 2 will create appointments for the Dayforce direct sales team through daily outbound cold calling, as well as targeted telephone, email, webinar, social media, face-to-face event and tradeshow initiatives. The BDR 2 should communicate effectively in both written and oral form; maintain attention and actively listen to others' ideas and thoughts; and possess the organizational skills needed to accomplish daily work goals. Documenting and tracking activity in our CRM system and using our marketing automation tools are integral to this job. A key to being successful is the ability to contact prospects and make a good connection that results in an appointment to meet with Dayforce. Some travel may be required for corporate and sales team meetings.

What you'll get to do

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach.
• Partner with 2-3 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Manage calendar, campaigns, timely follow-up and engagement with Sales Reps.
• Assess current prospecting approach, determine effectiveness, and adjust strategy for success.
• Grasp and relay our value and competitive advantages in conversation and email communication with prospects.
• Understand targeted prospect’s Human Capital Management needs. New hires will be trained on current Dayforce products, processes, industry trends and any relevant skills needed for the role.
• Leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Gather key information to update Salesforce.com CRM and assign a nurture path strategy.
• Utilize marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face-to-face events, and webinars.
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity.
• Engage in daily activities requiring expertise in overall value proposition tied to Dayforce's suite of products and services.
• Manage and develop relationships with HR, Payroll, Finance, Operations and IT company leaders.
• Identify and build out companies in SFDC to include and have conversations with all levels of IT, HR, Payroll, Recruiting, Operations, Finance, and Benefits level contacts.
• Understand the prospect’s evaluation cycle and buying process and stay in front of prospects until they are ready to purchase.
• Use direct mail content to distribute targeted mailers to prospects and follow-up with emails and phone calls.
• Conduct territory analysis and gap identification on contacts, vendor information, and employee count. Create plans to fill gaps.

Skills and Experience we value

• Bachelor’s degree in Business preferred or equivalent work experience.
• Strong prospecting and business needs analysis skills.
• Ability to develop and perform against a territory plan.
• Excellent communication, presentation, and people skills.
• Proven organizational skills and high self-discipline.
• Computer proficiency with standard office applications.
• Excellent time management skills critical to success.
• Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented.
• Highly adaptable and able to manage through change.
• Experience using Salesforce.com Lightning.
• Ability to perform well in a virtual work from home setting.

What would make you really stand out

• 2+ years of prospecting experience in a business-to-business environment.
• Payroll/HRIS direct selling experience is a strong qualification but not required.
• Experience in working with and selling to Senior HR and C-level roles.
• Prior experience in a Business Development role.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives, and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares, we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud.