Business Development Representative I

Dayforce US, Inc.; Minnesota; Remote; USD 50,000 - 75,000; Full time

Job summary

A leading company in human capital management is seeking a Business Development Representative 1 to generate sales leads and support the sales team. This role focuses on building relationships and requires strong prospecting and communication skills. Relevant experience in a business-to-business setting is preferred. The role offers comprehensive wellness initiatives and competitive pay to ensure a supportive and rewarding work environment.

Benefits

Comprehensive wellness initiatives

Excellent time away from work programs

Recognition through competitive pay and benefits

Opportunities for personal and professional growth

Community impact initiative days

Qualifications

• 2-4 years of prospecting experience in a business-to-business environment preferred.
• Strong communication, presentation, and people skills.
• Computer proficiency with standard office applications required.

Responsibilities

• Generate sales qualified leads from scratch to support the sales team.
• Utilize CRM and marketing automation tools for lead generation.
• Initiate conversations with decision makers to schedule meetings.

Skills

Prospecting

Business Needs Analysis

Communication

Organization

Time Management

Adaptability

Education

Bachelor’s degree in business or equivalent work experience

Tools

Salesforce.com Lightning

CRM systems

Marketo

Job description

Posted Wednesday, May 28, 2025 at 4:00 AM | Expires Tuesday, July 29, 2025 at 3:59 AM

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - Reflects our commitment to employees, customers, partners and communities globally.

Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States

About the opportunity

The Business Development Representative 1 (BDR) is a critical role and extension of our Customer Base sales force. The BDR 1 is responsible for generating Sales qualified leads from scratch. The BDR 1 is focused on a specific Customer Base segment and is responsible for initiating conversations with decision makers that result in a scheduled meeting with a member of the Dayforce Customer Base Sales team or attendance at a Dayforce sponsored event. The BDR 1 is responsible for creating appointments and new opportunities for DayforceCustomer Base AEs viatargeted telephone, email, webinar, social media, face to face event and tradeshow initiatives. The BDR 1 is an integral part of the Customer Base coverage model at Dayforce and will be expected to participate in account planning and run coordinated motions with their assigned AEs, with a strong dotted-line to the Sales DVP overseeing their territory of customers. The BDR 1 should communicate effectively in both written and oral form; maintain attention and actively listens to others' ideas and thoughts; and possess organization skills needed to accomplish daily work goals. Documenting and tracking activity in our CRM system and using our marketing automation tools are integral to this job. A key to being successful is the ability to contact prospects and make a good connection that results in an appointment to meet with Dayforce. Some travel may be required for corporate and sales team meetings.

What you'll get to do

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach with existing Dayforce customers focusing on Talent modules and Managed Services.
• Partner with AEs in a Customer Base segment to strategically target customers to identify and uncover potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Customer Base AEs.
• Ability to assess current customer whitespace to adjust outreach strategy by customer.
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, tradeshows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce.
• Follow standard operating procedures to capture all relevant information in Salesforce.com to track first call appointments and follow-up activity.
• Daily activities will require on-going expertise and self-enablement in overall value proposition tied Dayforce’s Talent modules, Managed Services, and resell offerings of products and services and the ability to discuss the technology used to deliver all of Dayforce’s solutions.

Skills and Experience we value

• Bachelor’s degree in business preferred - or equivalent work experience.
• Strong prospecting and business needs analysis skills.
• Ability to develop and perform against a territory plan.
• Excellent communications, presentation, and people skills are essential.
• Proven organizational skills and highly self-disciplined.
• Computer proficiency with standard office applications expertise is required.
• Excellent time management skills critical to success.
• Tenacious, driven to succeed attitude, entrepreneurial spirit, team-success oriented.
• Highly adaptable and able to manage through change.
• Experience using Salesforce.com Lightning
• Ability to perform well in a Virtual Work from Home setting.
• What would make you really stand out
• 2-4 years of prospecting experience in a business-to-business environment.
• Payroll/HRIS direct selling experience is strong qualification but not required.
• Experience in working with and selling to Senior HR and C-level roles.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here:https://www.dayforce.com/be-aware-of-recruiting-fraud