Business Development Representative - Assisted Living

Job Juncture; New York (NY); On-site; USD 70,000 - 75,000; Full time

Job summary

Job Juncture is seeking a Field Business Development Representative to grow resident admissions and occupancy for an Assisted Living Facility. The role covers Brooklyn, Queens, and Long Island, NY, with a focus on building relationships with hospitals, discharge planners, social workers, and other referral sources.

The ideal candidate will have 3+ years in healthcare sales or related fields, proven referral generation skills, and the ability to travel across the assigned territory.

Qualifications

• Minimum 3 years of experience in healthcare sales, business development, marketing, or referral development preferred.
• Existing relationships with hospitals, nursing homes, rehabilitation centers, discharge planners, or social workers strongly preferred.
• Previous experience in assisted living, skilled nursing, homecare, senior living, or healthcare admissions is a plus.
• Proven ability to generate referrals and develop new business relationships.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong organizational skills and ability to manage an independent field schedule.
• Self-motivated, goal-oriented, and comfortable working independently.
• Must have reliable transportation and be willing to travel throughout Brooklyn, Queens, and Long Island.
• Proficient in Microsoft Office, email, and basic computer applications.
• Professional appearance and ability to represent the organization positively in the community.

Responsibilities

• Conduct regular field visits to hospitals, nursing homes, rehabilitation centers, and other potential referral sources.
• Develop and maintain strong relationships with discharge planners, social workers, case managers, and healthcare professionals.
• Generate qualified resident referrals and increase admissions to our Assisted Living Facility.
• Identify opportunities to connect individuals and families with appropriate assisted living services.
• Promote the facility's services, capabilities, and advantages to prospective referral partners.
• Develop and execute a structured weekly field marketing and outreach plan.
• Follow up consistently on referrals, prospective residents, and professional contacts.
• Coordinate with the admissions team to facilitate the referral and admission process.
• Maintain accurate records of outreach activities, referrals, and admissions.
• Meet established referral generation and occupancy growth goals.

Skills

Healthcare sales experience

Relationship building

Communication skills

Time management

Self-motivation

Goal orientation

Independent work

Tools

Microsoft Office

Job description

Business Development Representative - Assisted Living

Location: Brooklyn, New York

Posted: November 05 2026

Relocation Assistance: Available

We are seeking an experienced, motivated, and results-driven Field Business Development Representative to grow resident admissions and occupancy at our Assisted Living Facility.

This is an outside sales and community outreach position covering Brooklyn, Queens, and Long Island, NY.

The successful candidate will be responsible for developing and maintaining professional relationships with nursing homes, hospitals, rehabilitation centers, discharge planners, social workers, case managers, homecare agencies, and other healthcare referral sources.

Key Responsibilities:

Conduct regular field visits to hospitals, nursing homes, rehabilitation centers, and other potential referral sources.

Develop and maintain strong relationships with discharge planners, social workers, case managers, and healthcare professionals.

Generate qualified resident referrals and increase admissions to our Assisted Living Facility.

Identify opportunities to connect individuals and families with appropriate assisted living services.

Promote the facility's services, capabilities, and advantages to prospective referral partners.

Develop and execute a structured weekly field marketing and outreach plan.

Follow up consistently on referrals, prospective residents, and professional contacts.

Coordinate with the admissions team to facilitate the referral and admission process.

Maintain accurate records of outreach activities, referrals, and admissions.

Meet established referral generation and occupancy growth goals.

The ideal candidate is a self-starter who enjoys working in the field, building professional relationships, and producing measurable results.

Qualifications:

• Minimum 3 years of experience in healthcare sales, business development, marketing, or referral development preferred.
• Existing relationships with hospitals, nursing homes, rehabilitation centers, discharge planners, or social workers strongly preferred.
• Previous experience in assisted living, skilled nursing, homecare, senior living, or healthcare admissions is a plus.
• Proven ability to generate referrals and develop new business relationships.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong organizational skills and ability to manage an independent field schedule.
• Self-motivated, goal-oriented, and comfortable working independently.
• Must have reliable transportation and be willing to travel throughout Brooklyn, Queens, and Long Island.
• Proficient in Microsoft Office, email, and basic computer applications.
• Professional appearance and ability to represent the organization positively in the community.

Why is This a Great Opportunity:

Competitive Salary: Annual base salary of $70,000$75,000, based on experience.

Performance Bonuses: Additional bonus opportunities based on referral generation, resident admissions, and business development results.

Opportunity to Earn More: Strong earning potential for someone who can build referral relationships and consistently generate admissions.

Independence: Opportunity to manage your own territory, schedule, and community outreach strategy.

Growth Opportunity: Join an organization focused on expanding its presence and increasing occupancy in the assisted living market.

Meaningful Work: Help seniors and their families find appropriate assisted living options while building valuable relationships within the healthcare community.

This is an excellent opportunity for an established healthcare sales or marketing professional who enjoys fieldwork, networking, and achieving measurable results.