Business Development Representative

Perplexity; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Perplexity in New York is seeking an energetic Sales Development professional to drive enterprise pipeline and enable as a critical part of the revenue team. You will balance inbound and outbound activities, qualify high-value prospects with BANT, and hand off to Account Executives to accelerate deals.

You will craft vertical-specific messaging, map accounts in assigned industries, and build scalable outbound sequences while maintaining exceptional data hygiene in Salesforce.

Qualifications

• Experience in SaaS sales development or business development roles.
• Ability to qualify prospects using BANT methodology.
• Excellent communication across stakeholders.

Responsibilities

• Balance inbound and outbound responsibilities to drive pipeline growth.
• Qualify inbound enterprise prospects using BANT to identify high-value opportunities for AE handoff.
• Execute targeted outbound campaigns to penetrate specific industry verticals.
• Use social selling to represent the Perplexity brand and stay top-of-mind with prospects.
• Research and map accounts within verticals to build comprehensive prospect lists.
• Develop vertical-specific messaging and top-of-funnel strategy.

Skills

BANT qualification

Enterprise SaaS sales

Communication

Account mapping

Vertical market knowledge

Education

Bachelor's degree or equivalent practical experience

Tools

Salesforce

SQL

Job description

• Balance dual inbound and outbound responsibilities to drive pipeline growth
• Qualify inbound enterprise prospects using BANT criteria to identify high-value opportunities for Account Executive handoff
• Execute targeted outbound campaigns to penetrate specific industry verticals

What You’ll Do

Drive Revenue & Qualify Opportunities

• Balance dual inbound and outbound responsibilities to drive pipeline growth
• Qualify inbound enterprise prospects using BANT criteria to identify high-value opportunities for Account Executive handoff
• Execute targeted outbound campaigns to penetrate specific industry verticals

Strategic Outbound & Market Development

• Use social selling to represent the Perplexity brand—posting, commenting, and experimenting with new formats to stay top-of-mind with prospects
• Research and map accounts within assigned verticals to build comprehensive prospect lists
• Develop vertical-specific messaging that resonates with industry pain points and use cases for Perplexity Enterprise
• Contribute to top of funnel strategy

Sales Operations & Excellence

• Maintain pristine data hygiene in Salesforce, ensuring all prospect interactions and qualification criteria are documented
• Respond rapidly to inbound inquiries with consultative, value-driven communication
• Build and iterate on outbound sequences that drive consistent pipeline generation

What You’ll Need

Core competencies

• Exceptional communication skills: Ability to articulate complex AI/search solutions clearly via email and phone, adapting tone and technical depth to various stakeholders
• Vertical expertise: Demonstrated understanding of at least one key industry (e.g., Financial Services, Healthcare, Legal, Consulting) with ability to speak to industry-specific challenges
• Sales acumen: Proven ability to qualify prospects using BANT methodology while maintaining velocity in the sales cycle
• Technical aptitude: Comfort discussing enterprise software, APIs, and AI capabilities at a high level
• Self-starter mentality with ability to manage competing priorities (closing deals vs. qualifying for AEs)
• Data-driven approach to tracking conversion rates, response times, and pipeline metrics
• Intellectual curiosity about how AI and advanced search transform enterprise workflows
• Ability to thrive in a fast-paced environment where processes are still being defined

Nice to Haves

• 9 months to two years in SaaS sales development or business development roles
• Experience selling to technical and non-technical buyers
• Familiarity with enterprise AI/ML solutions or search technologies
• Track record of consistently achieving 100%+ of quota
• Pulling data with Salesforce Reporting, SQL or Business intelligence tools
• Bachelor's degree or equivalent practical experience
• Experience at a high-growth technology startup

Compensation Range: $75K - $120K