Business Development Representative

Workhuman; Framingham (MA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Workhuman in Framingham, MA is seeking a Business Development Representative. This hybrid role requires at least 3 days onsite weekly to drive new business and revenue through outbound and inbound leads, while coordinating with field sales partners to book qualified meetings.

You will build territory plans, manage CRM data, and continually learn Workhuman products to win enterprise opportunities in HR software/services.

Qualifications

• Bachelor’s degree required.
• At least 2 years in a Business Development role.
• Excellent presentation and public speaking skills.
• Assertive, creative with intellectual curiosity.
• Proven success cold calling and C-suite access.
• Enterprise lead development in HR software/services preferred.
• Strong written and verbal communication for professional follow-up.
• Outgoing, interpersonal and collaborative team player.
• Fast learner with quick messaging adaptation.
• Good time management and multi-tasking abilities.

Responsibilities

• Meet or exceed monthly and quarterly quota objectives.
• Collaborate with Field Sales to drive pipeline.
• Build and execute territory plan.
• Attend regional sales meetings and calls.
• Maintain Salesforce records to support pipeline.
• Identify top prospects and craft effective messages.
• Qualify and nurture inbound leads from marketing.
• Support funnel building through marketing programs.
• Plan daily/weekly call schedules for timely follow-up.
• Keep knowledge of Workhuman products current.
• Maintain accurate records of activities in Salesforce.
• Meet or exceed quarterly quota for field sales meetings.

Skills

Cold calling

C-suite outreach

Territory planning

Sales communication

Team collaboration

Education

Bachelor’s degree

Job description

The opportunity as a Business Development Representative, you play a vital role in maximizing the attainment of the company’s new business and revenue goals. You will be a hunter, at the forefront of the sales team generating, as well as qualifying, all leads including inbound, marketing driven leads as well as those you generate on your own through smart cold calling. You will sell solutions designed to help clients build the business case for strategic recognition and to benchmark their current programs. Your ultimate goal as a Business Development Representative is to generate qualified meetings for your field sales partners that will result in new clients and revenue for your territory.

This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office.

BDR MISSION:

• Meet or exceed monthly and quarterly quota objectives
• Work collaboratively and efficiently with your Field Sales partners
• Build your territory plan
• Participate in quarterly Regional Sales meetings and Sales conference calls
• Populate and maintain customer records database within Salesforce.com to support opportunity pipeline management
• Identify top prospects, key contacts and effective messages for each accounts to generate interest via telephone
• Immediately contact, qualify and nurture inbound leads generated by marketing activities and website visits
• Assist funnel building by participating in marketing programs as needed (may involve calling prospects to generate interest in events or dinners and attending shows and events)
• Effectively plan your daily and weekly call schedule to ensure all inbound leads are promptly followed up
• Ensure cold calls are timely completed, continuously expanding knowledge of Workhuman products, messaging, differentiation, industry, and competition
• Maintain a clean, accurate and current record of all activities and account information in Salesforce.com
• Meet or exceed quarterly quota for qualified field sales meetings

ROLE QUALIFICATIONS:

• Positive attitude and energy, with a passion for empowering and motivating people
• Bachelor’s degree required
• At least 2 years of experience in a Business Development role
• Excellent presentation skills; confident with public speaking
• Assertive and creative, demonstrating intellectual curiosity
• Demonstrated success cold calling and penetrating the C-suite
• Prior experience in lead development focused on enterprise selling, preferably in the HR software or services industry
• Excellent communication skills; effective at engaging prospects, instilling confidence, gaining referrals and valuable information to move a sales cycle forward
• Outgoing, highly interpersonal, influential personality
• Strong written communication skills to enable professional, brand building email follow up as needed
• Highly collaborative team player
• Fast learner with the ability to learn new products and messaging quickly
• Excellent time management skills with the ability to multi-task without getting overwhelmed
• Driven and eager to professionally develop and succeed

At Workhuman, our mission is to bring more humanity to the workplace. We recognize and embrace individual differences and believe that diversity, inclusion, and belonging are essential to our long‑term growth and success. We encourage candidates from all backgrounds and experiences to apply—even if you don’t feel you meet every qualification listed above. We’re looking for collaborative, innovative humans with a growth mindset who can bring unique perspectives to our team.

We are also committed to creating an inclusive and accessible application process for all candidates. If you require any accommodations or support during the application or interview process, or encounter any accessibility barriers, please contact us at [e-mail]. We are dedicated to ensuring equal access to opportunities for all individuals.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.