Business Development Representative

Altapoint Healthcare; Cartersville (GA); On-site; USD 50,000 - 70,000; Full time

Job summary

Altapoint Healthcare is seeking a Business Development Representative (BDR) to drive new business opportunities in the United States, with field-based responsibilities across Georgia. The role focuses on prospecting, lead generation, and nurturing relationships with key decision-makers to support growth.

A strong communication style and self-motivated approach are essential for success in a fast-paced environment.

Qualifications

• Bachelor’s degree preferred.
• 1-2 years of experience in business development or sales, preferably in substance abuse or mental health arena.
• Valid driver’s license, maintain auto insurance and have access to automobile.

Responsibilities

• Prospecting and lead generation through cold calling, emails, social media, and events.
• Qualifying leads to assess needs and interest in services.
• Appointment setting with referral sources and qualified leads.
• Relationship building with prospective clients and referral sources.
• Conduct market research to identify opportunities and trends.
• Maintain accurate CRM records and report on activities.
• Collaborate with marketing to design outreach strategies.
• Provide facility support as needed to aid operations.

Skills

Strong communication

Lead generation

Organizational skills

CRM proficiency

Independent worker

Self-motivation

Team collaboration

Education

Bachelor’s degree, preferred

Tools

CRM software

Microsoft Office

Job description

The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying and qualifying potential clients. This role involves prospecting, lead generation, and nurturing relationships with key decision-makers to drive growth. This position requires a self-starter with excellent communication skills and a strong desire to succeed in a fast-paced, competitive environment.

KEY RESPONSIBILITIES

• Prospecting and Lead Generation: Identify and research potential clients through various channels including cold calling, email campaigns, social media, and networking events.
• Qualifying Leads: Engage with prospects to understand their needs and qualify their interest in Thoroughbred Wellness and Recovery's services.
• Appointment Setting: Schedule meetings and tours referral sources and with qualified leads.
• Relationship Building: Develop and maintain strong relationships with prospective clients and referral sources to build trust and credibility.
• Market Research: Stay up-to-date with industry trends and competitor activities to identify new business opportunities.
• CRM Management: Maintain accurate records of all interactions with prospects in the CRM system and provide regular reports on lead generation activities and outcomes.
• Collaboration: Work closely with the marketing team to develop strategies for reaching target markets and achieving sales objectives.
• Facility Support: Provide support across the facility as needed to ensure smooth day to day operations. This may include assisting with intake of clients, facilitating therapeutic groups, or providing assistance managing the milieu.

CORE COMPETENCIES

• Relationship:
• Driven Outreach: Builds trust and rapport with referral partners, community stakeholders, and prospective clients through authentic, professional communication.
• Effective Communication: Communicates clearly in verbal and written formats; adapts messaging to the audience and conveys information in a professional, confident manner.
• Sales Mindset & Initiative: Demonstrates a proactive approach to outreach, follow-up, and closing; actively seeks new opportunities and takes ownership of results.
• Emotional Intelligence: Exhibits awareness, empathy, and professionalism when navigating diverse personalities and challenging situations.
• Professional Representation: Consistently represents the organization in a positive, credible, and ethical manner during all interactions.
• Strategic Awareness: Understands referral networks, industry trends, and market dynamics to inform outreach and engagement strategies.
• Organization & Time Management: Manages multiple priorities, relationships, schedules, and documentation accurately and efficiently.
• Collaboration & Team Integration: Works cooperatively with internal departments to support seamless communication and shared goals.
• Adaptability & Resilience: Maintains flexibility, composure, and persistence in a fast-paced and evolving environment.

QUALIFICATIONS & REQUIREMENTS

• Education: Bachelor’s degree, preferred
• Experience: 1-2 years of experience in a business development or sales role, preferably in the substance abuse and or mental health arena. (Detox, residential, or outpatient preferred).
• Licensure: Valid driver’s license, maintain auto insurance and have access to automobile.
• Skills:

• Strong communication and interpersonal skills.

• Proven ability to generate leads and convert.

• Excellent organizational and time management skills.

• Proficiency in CRM software and Microsoft Office Suite.

• Ability to work independently and as part of a team.

• High level of self-motivation and resilience.

WORK ENVIRONMENT

• Primarily field based, requiring frequent travel to meet with referral partners, attend networking events, and conduct community outreach.
• Time will be spent at the facility assisting the milieu, running groups, performing administrative tasks, documentation, and team collaboration.
• The role may require flexibility in scheduling, including occasional evening or weekend events based on outreach opportunities