Business Development Representative

Home Instead; Bradenton (FL); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Paid Time Off

Professional development opportunities

Company car

Cell phone

Laptop

Monthly expense account

Life Insurance

Vision Insurance

Dental Insurance

Job summary

The Manatee County, Florida office of Home Instead is seeking an Outside Sales / Marketer to join our team. You will promote our in-home care services to potential clients and referral sources, drive referrals and client acquisitions, and nurture relationships with hospitals, physicians, and senior care providers.

This field-based role requires a self-starting, consultative salesperson who can conduct in-home consultations, present our value proposition, and support new care starts as needed

Qualifications

• One year experience in home care, health care or senior-related industry preferred.
• Proven track record of meeting or exceeding sales targets.
• Strong networking and relationship-building skills.
• Ability to operate independently in a field-based role.
• Proficiency with CRM systems and Microsoft Office.

Responsibilities

• Develop and execute targeted sales strategies to increase referrals and client acquisitions.
• Build and maintain relationships with healthcare providers and referral sources.
• Represent Home Instead at industry events and community meetings.
• Conduct in-home consultations and present Home Instead’s value proposition.
• Maintain CRM records and track KPIs in Salesforce.
• Collaborate with leadership to implement sales and marketing plans.

Skills

Sales experience

Relationship building

CRM experience

Communication skills

Driver's license

Education

Bachelor’s degree

Tools

Salesforce

Job description

About Home Instead

For more than three decades, the Home Instead® network has been the world's leading provider of in‑home care for older adults. Each Home Instead franchise offers an individualized approach to help keep aging adults comfortable and cared for at home. Globally, the Home Instead network supports the work of over 100,000 Care Pros and provides more than 60 million hours of care annually. The Manatee County, Florida office of Home Instead is seeking an Outside Sales / Marketer to join our team. You will play a crucial role in promoting our services to potential clients and referral sources. Your primary objectives are to drive referrals and client acquisitions through nurturing our current referral provider relationships, establishing new relationships, and increasing Home Instead's already strong reputation within the Manatee County community.

Job Summary

The Business Development Advisor plays a strategic role in driving business growth and expanding market presence. This position focuses on building and nurturing strong relationships with healthcare providers and community partners to increase referrals and client acquisition. You will be responsible for executing targeted sales strategies, conducting in‑home consultations with prospective clients, and supporting new care starts when needed. This is a high‑impact, field‑based role requiring a strong blend of strategic thinking, relationship‑building, and sales execution. The ideal candidate is a self‑starter with consultative sales experience, a strategic mindset, and a passion for improving the lives of aging adults.

Key Responsibilities

Sales Strategy & Market Analysis

• Develop and execute targeted sales strategies to increase market share and client acquisition.
• Analyze market trends, competitive activity, and industry developments to identify growth opportunities.
• Achieve inquiry generation and referral targets through strategic follow‑up and market analysis.

Relationship Management & Community Outreach

• Build and maintain strong relationships with healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians.
• Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.
• Develop and execute local marketing campaigns to increase brand visibility and engagement.

Sales Execution & Performance Tracking

• Conduct high‑impact sales presentations and face‑to‑face meetings with healthcare professionals and community partners.
• Educate referral sources on Home Instead’s value proposition and tailor solutions to client needs.
• Maintain accurate records of sales activities, referral sources, and conversion rates in CRM software (e.g., Salesforce).
• Track and report on key performance indicators (KPIs) and sales goals.

Collaborative Planning & Implementation

• Collaborate with leadership to create and implement sales and marketing plans.
• Partner with care coordinators and client service managers to ensure a seamless client onboarding experience.
• Build strategic partnerships with community organizations and industry stakeholders to strengthen market presence.

Consultative Sales & Client Support

• Perform consultative sales processes, including outreach, referral qualification, and conversion.
• Provide support by conducting in‑home care consultations and assisting with new care starts as needed.
• Provide feedback on market trends and business development opportunities to internal teams.

Compliance & Ethical Conduct

• Ensure compliance with industry regulations and company policies.
• Align business development strategies with overall business objectives.

Qualifications & Experience

• One year experience in home care, health care or senior-related industry required, an equivalent combination of education and work experience may be considered.
• Proven track record of meeting or exceeding sales targets and building professional relationships.
• Strong networking, presentation, and relationship‑building skills.
• Ability to operate independently and manage a high level of field‑based activity.
• Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
• Valid driver’s license and reliable transportation required.
• Excellent communication skills, both verbal and written.
• Ability to spend 95% of your time in the local community, actively building strong relationships and referral partnerships.
• Experience in a quota carrying role.
• Experience in an outside field sales role.

Preferred Qualifications

• Experience in home care, hospice, senior living, or home health sales.
• B2B and B2C sales experience in healthcare or senior services.
• Knowledge of Medicare, VA, and private pay home care services.
• Existing relationships with local healthcare providers and senior living communities.
• Experience working with healthcare referral sources.
• Bachelor’s degree

Key Competencies

• Proven experience in outside sales and marketing, preferably within the home care industry or related field
• Self‑Starter: Thrives in a self‑directed environment and takes initiative
• Results‑Oriented & Competitive: Proven ability to achieve and exceed sales targets
• Excellent verbal and written communication skills with the ability to convey complex information clearly and persuasively
• Strong interpersonal skills to build and maintain relationships with diverse stakeholders
• Ability to manage multiple projects simultaneously and prioritize tasks effectively
• Innovative thinking to develop unique marketing campaigns and initiatives
• Collaborative attitude with a commitment to achieving collective goals
• Reflect the core values of Right Intentions, Inc. (d.b.a. an independently owned and operated Home Instead franchise).

Compensation & Benefits

• Competitive salary from 55K/year + Bonus Plan
• Paid Time Off
• Professional development opportunities
• Company car, cell phone, laptop, monthly expense account
• Life Insurance
• Vision & Dental Insurance

We're honored to have Home Instead, Inc. recognized by TIME as one of America's Best Private Companies. This recognition reflects our commitment to compassionate care, exceptional people, and helping older adults age well at home. #HomeInstead #TIME