Business Development Representative

Home Instead Senior Care; Bradenton (FL); On-site; USD 50,000 - 61,000; Full time

Job summary

Home Instead Senior Care in Bradenton, FL is seeking a Business Development Representative to generate new business opportunities and build relationships with referral sources in the community.

You will conduct outreach by phone, email, and in-person meetings, maintain CRM records, and collaborate with the care team to onboard clients, while representing Home Instead Senior Care with professionalism and empathy.

Qualifications

• Minimum one year in home care or senior services.
• Outside sales and marketing experience preferred.
• Self-starter in a self-directed environment.
• Proven ability to meet sales targets.
• Strong networking, presentation, and relationship-building skills.
• Must have valid driver's license and reliable transportation.
• Proficient in CRM systems (Salesforce) and MS Office.
• Willing to spend 95% of time in local community.
• Experience in field sales.

Responsibilities

• Identify and qualify leads and generate new business opportunities.
• Build relationships with referral sources including healthcare providers.
• Present Home Instead Senior Care services to prospective clients and partners.
• Maintain accurate records in a CRM system.
• Collaborate with care team to onboard new clients.
• Participate in local events to increase brand awareness.

Skills

Outside sales

CRM proficiency

Communication skills

Networking

Independent work

Driver's license

Tools

Salesforce

Microsoft Office

Job description

Company Description

Home Instead Senior Care provides companionship and non-medical support that helps older adults maintain independence and quality of life at home. Care is focused on building trusting relationships, offering practical assistance, and promoting safety and comfort. The organization partners closely with families to tailor services to each person’s needs and preferences. Team members are encouraged to bring empathy, reliability, and respect for dignity to every interaction with clients. The work environment values collaboration, integrity, and a commitment to improving life for seniors in the community.

Role Description

The Business Development Representative is a full-time, on-site role based in Bradenton, FL. This position focuses on generating new business opportunities and building relationships with referral sources, including healthcare providers, community organizations, and local businesses. Daily responsibilities include identifying and qualifying leads, conducting outreach via phone, email, and in-person meetings, and presenting Home Instead Senior Care's services to prospective clients and partners. The role also involves maintaining accurate records in a CRM system, collaborating with the care team to ensure smooth onboarding of new clients, and participating in local events or networking activities to increase brand awareness. Success in this position requires consistent follow-up, proactive problem solving, and a strong commitment to supporting seniors and their families.

Qualifications & Experience:

• One year experience in home care, health care or senior-related industry required, an equivalent combination of education and work experience may be considered.
• Proven experience in outside sales and marketing, preferably within the home care industry or related field
• Self-Starter: Thrives in a self-directed environment and takes initiative
• Results-Oriented & Competitive: Proven ability to achieve and exceed sales targets
• Strong networking, presentation, and relationship-building skills.
• Ability to operate independently and manage a high level of field-based activity.
• Proficiency in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
• Valid driver's license and reliable transportation required.
• Excellent communication skills, both verbal and written.
• Ability to spend 95% of your time in the local community, actively building strong relationships and referral partnerships.
• Experience in an outside field sales role.
• Compensation & Benefits:Competitive salary from 55K/year + Bonus Plan
• Paid Time Off
• Company car, cell phone, laptop, monthly expense account