Business Development Representative

Polaris Software; Beverly (MA); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health and Dental Insurance

401k

Salary of $70,000 - $80,000 per year

Vision Plan

Longterm Disability & AD&D

20 Days PTO

Life Insurance

EAP

Community Volunteering Day

Moment in Time Day

Federal Paid Holidays

Job summary

Sitestream, a Polaris Software company in Beverly, MA, is seeking a detail-oriented and motivated Business Development Representative. You will help bring traffic safety programs to US cities, identifying decision-makers and building relationships to grow the pipeline.

In this high-visibility role, you will collaborate across Business Development, Marketing, Sales, and Account Management, maintain HubSpot data, and support deals from outreach to close.

Qualifications

• 1–3 years in business development or inside sales in a B2B software company.
• Proven outbound prospecting by email, phone and LinkedIn with results.
• Strong research skills to map organizations and identify local angles for outreach.
• Clear, confident writing and speaking to senior officials.
• Experience with HubSpot or a similar CRM and keeping data accurate.
• Familiarity with qualifying leads (BANT/MEDDIC).

Responsibilities

• Research decision-makers in target cities and build profiles in HubSpot.
• Track regulations, traffic and injury data, and local news to time outreach.
• Reach out by email, phone and LinkedIn with tailored messages.
• Follow up quickly on leads and book meetings for Sales Managers.
• Keep deals warm with useful information to drive engagement.
• Maintain HubSpot contact and deal records with notes and next steps.
• Shadow Sales and Account Managers to support deal cycles.
• Collaborate with Marketing on campaigns, collateral and events.
• Coordinate with Account Managers on prioritized prospecting and outreach.
• Support account planning with existing and prospect accounts.

Skills

Outbound prospecting

CRM experience

Research skills

Lead qualification

Writing and communication

Multi-city organization

Tools

HubSpot CRM

Job description

About Us

Sitestream, a Polaris Software company based in Beverly, is an industry leader in automated traffic safety. The company’s mission is to elevate road safety for drivers and pedestrians in small to medium-sized cities across the United States. By working closely with communities and employing the latest and most effective safety strategies, Sitestream is equipped for the most complex traffic challenges.

This is an exciting time to join Sitestream. We're seeking ambitious, forward-thinking individuals who are eager to make a real impact and grow their careers in a rapidly evolving industry. If you're ready to be part of a team that's shaping the future of public safety and compliance technology, we want to hear from you.

Business Development Representative

Based in Beverly, MA.

Hybrid model of 4 days per week in office with occasional travel

Full time

Reports to: President

Summary

Sitestream, a Polaris Software company in Beverly, MA, is seeking detail-oriented and motivated team member as a Business Development Representative. As part of a fast-growing, mission-driven company, you will help ensure that our partner communities receive high-quality, reliable program outcomes. A strong work ethic, consistency, and the ability to stay focused in a fast-paced environment are essential for this role.In this role, you will be contributing towards technology that helps our customers make the world safer and fairer.

As our Business Development Representative (BDR), you'll help bring proven traffic safety programs to more US cities. You'll find the right people in our target cities, reach out with a message that matters to them, and follow up on leads from marketing and events. You are a builder with strong, natural drive, helping us define a net new function inside the organization and the associated support motions. This is a high visibility and high impact role, with a clear growth path into Sales.

This role sits between Business Development, Marketing, Sales, and Account Management. You'll help shape campaigns, keep HubSpot accurate, and support deals through to close. Success means more qualified opportunities, a bigger pipeline, faster deals, and more wins.

Key Responsibilities:

Research & Outreach

• Research decision-makers in target cities (police chiefs, mayors, city managers, transportation staff) and build their profiles in HubSpot.
• Track state regulations, traffic and injury data, and local news to spot the right time to engage.
• Reach out by email, phone, and LinkedIn with messages tailored to each market. highlighting our program results.

Lead Follow-Up & Qualification

• Follow up quickly on leads from campaigns, events, and inbound enquiries.
• Qualify interest and book meetings for Sales Managers, with clear notes on each city's needs.
• Keep slower or stalled deals warm with useful information or data to drive increased engagement.

CRM & Deal Support

• Keep HubSpot contact and deal records current, including notes, next steps, and close dates.
• Document deal context and lessons learned for the team.
• Shadow Sales and Account Managers and actively support deal cycles

Marketing & Team Collaboration

• Work with Marketing on campaigns, collateral, case studies, press releases, and customer stories.
• Support trade shows and conferences, before, during, and after the event.
• Coordinate with Account Managers on prioritized prospecting and outreach.
• Support account planning with existing and prospect accounts.

How we measure success:

qualified opportunities accepted by Sales, pipeline you helped build, deal velocity, and win rate.

We are looking for someone who:

• 1–3 years in business development, sales development, or inside sales, ideally at a B2B software company.
• A track record of outbound prospecting by email, phone, and LinkedIn, with steady activity and results.
• Strong research skills: you can quickly map an organization and find the local angle that makes outreach relevant.
• Clear, confident writing and speaking, including with senior public officials like police chiefs and mayors.
• Experience with HubSpot or a similar CRM, and the discipline to keep it accurate.
• Familiarity with qualifying leads (e.g., BANT or MEDDIC) and handing them to sales.
• Organized and self-motivated, able to manage many cities and follow-ups at once.
• Resilient, curious, and coachable, with a real interest in road safety.
• Based in or near Beverly, MA, with occasional travel to events.

Nice to have:

experience selling to state or local government, supporting marketing campaigns or events, or working in traffic safety technology.

What We Offer

• Health and Dental Insurance (BlueCross BlueShield, 80:20 contribution model)
• Health Reimbursement Account (Health Equity)
• 401k(eligibility criteria apply, up to 4% match)
• Salary of $70,000 - $80,000 per year
• Vision Plan
• Longterm Disability & AD&D
• 20 Days PTO(full year allowance)
• Life Insurance
• EAP
• Community Volunteering Day(Optional)
• Moment in Time Day
• Federal Paid Holidays

Equal Opportunities

Our business is an equal opportunities employer. We make recruitment decisions based on qualifications, skill sets, and experiences. We consider all suitable candidates regardless of their age, sex, gender reassignment, race, religious beliefs (or lack thereof), marital status, disability, sexual orientation, or any other protected characteristic.

Please note that we can currently only consider candidates with an existing right to work in the US. Candidates must be able to pass a comprehensive background check, including fingerprinting.