Business Development Manager (USA)

MSIGHTS; Charlotte (NC); Remote; USD 50,000 - 80,000; Full time

Job summary

An innovative firm in the marketing technology sector is seeking a motivated Business Development Representative to drive lead generation and enhance client engagement. This role involves leveraging tools like HubSpot and LinkedIn to identify prospects, craft compelling communications, and set up meetings for the sales team. The ideal candidate will thrive in a fast-paced environment, demonstrating excellent communication skills and a proactive sales approach. Join a team that values expertise and collaboration, and help clients maximize their marketing efforts through data-driven insights.

Qualifications

• 1+ year in a B2B BDR or SDR role, preferably in SaaS.
• Strong written and verbal communication skills.

Responsibilities

• Lead prospect research and outbound lead generation.
• Utilize tools to source and manage leads throughout the sales process.

Skills

Lead Generation

Communication Skills

Sales Strategy

CRM Proficiency

Proactive Sales Approach

Education

Bachelor's Degree

Tools

HubSpot

LinkedIn

ZoomInfo

PowerPoint

Job description

Company Overview

Founded in 2004, MSIGHTS (msights.com) helps enterprise marketers maximize the value of their media through better control of marketing and data operations. We bring together disparate results sources into cleansed, harmonized datasets that are ready for analysis and reporting. Our platform integrates with existing marketing technology stacks to deliver:

1. End-to-End Performance Management - connecting media budgeting and planning with results and business outcomes to measure performance against KPIs.
2. Always-on Digital Accountability - providing real-time insights on media delivery, including viewability, fraud, and brand safety, to eliminate waste.
3. Media In-Housing / Data Ops - streamlining media data onboarding, harmonization, and consolidation for in-house teams and partners.
4. Taxonomy Compliance - governing URL and Campaign taxonomy, metadata, and naming conventions to enhance data quality and analytics.

Company Core Values

• Help Clients Win
• Own Every Step
• Do What You Say
• Support Your Team
• Be An Expert

What You’ll Do

1. Lead prospect research and outbound lead generation in the US market.
2. Utilize tools like LinkedIn, ZoomInfo, and HubSpot to source and manage leads throughout the sales process.
3. Achieve targets through weekly and monthly outbound efforts and set up discovery and demo meetings for the sales team.
4. Stay informed on industry news for potential leads and account opportunities.
5. Craft value-driven communications to prospects as part of the outreach strategy.
6. Document all sales activities and notes in HubSpot.

Areas Where You’ll Lead

• Identify opportunities from industry news relevant to our platform benefits.
• Embrace being a proactive "sales hunter" with a focus on adding value and being politely persistent.
• Set and achieve personal goals, driven and motivated.
• Match content types like emails, whitepapers, and webinars to different audiences.
• Maintain clear internal communication on progress, obstacles, and needs.
• Learn and perform tailored demos of our software platform.

Ideal Work Experience

• At least 1 year in a B2B BDR or SDR role, preferably in SaaS.
• Self-starter willing to learn how our platform benefits enterprise marketers.
• Strong written and verbal communication skills; global experience is a plus.
• Proficient with PowerPoint, LinkedIn, CRM, or Marketing Automation; HubSpot experience is a bonus.
• Exceptional follow-up skills, balancing persistence with value.
• Detail-oriented, quality-focused, adaptable to a fast-paced environment.
• Comfortable working remotely, ideally based in North Carolina, USA.