Business Development Manager - Horticulture

Cogent Analytics; Bethlehem (Northampton County); On-site; USD 90,000 - 130,000; Full time

Job summary

Cogent Analytics in the United States seeks a Business Development Manager to drive revenue by identifying new opportunities and securing high-value contracts. You will bridge production operations and buyers, translating technical specs into strong commercial partnerships across horticultural, cryogenic insulation, and related markets.

Ideal candidates have 3+ years in B2B technical sales, experience negotiating contracts, and a solid grasp of CRM tools to manage a data-driven pipeline.

Qualifications

• 3+ years of B2B technical sales in industrial minerals, aggregates, mining, or heavy chemical manufacturing.
• Formal education in Business or Finance.
• Proven track record negotiating commercial contracts and managing sales cycles.
• Knowledge of horticulture industry preferred.
• Proficiency with CRM platforms and data-driven pipeline tracking.

Responsibilities

• Identify, target, and secure new business opportunities across diverse industrial sectors.
• Build and maintain a robust sales pipeline, managing the full sales cycle from prospecting to closing contracts.
• Collaborate with plant managers, quality teams, and engineers to align product/service specs with production needs.
• Negotiate and structure agreements, pricing models, and logistics frameworks to maximize profitability.
• Nurture long-term partnerships with existing accounts to ensure retention and upsell opportunities.
• Track industry trends, competitor activities, and raw material pricing to guide market strategy.

Skills

Contract negotiation

Sales cycle management

CRM proficiency

Relationship building

Communication skills

Education

Business or Finance degree

Tools

CRM platforms

Job description

Position Summary

As the Business Development Manager, you will drive revenue growth by identifying new market opportunities, securing high-value service and supply contracts, and managing key accounts. You will act as the vital link between our production operations and buyers, translating technical material specifications into strong commercial partnerships. The Corporation's current main focus is the horticultural industry, but also provides services within the cryogenic insulation markets for construction and chemical industries.

Key Responsibilities

• Market Expansion: Identify, target, and secure new business opportunities across diverse industrial manufacturing sectors


• Pipeline Management: Build and maintain a robust sales pipeline, managing the entire sales cycle from prospecting to contract closing


• Technical Consultation: Collaborate with clients’ plant managers, quality control teams, and engineers to align our product and service specifications with their production needs


• Contract Negotiation: Standardize, structure, and negotiate agreements, pricing models, and logistics frameworks to maximize profitability


• Relationship Management: Nurture long-term partnerships with existing accounts to ensure customer retention and identify upselling opportunities


• Market Intelligence: Track industry trends, competitor activities, and raw material pricing to help guide our market strategy

Qualifications

• Experience: Minimum of 3+ years of successful B2B technical sales or business development experience, specifically within industrial minerals, aggregates, mining, or heavy chemical manufacturing


• Education: Formal education in Business or Finance, or a related technical/commercial field. Equivalent experience will also be considered in lieu of formal education


• Skills: Proven track record of negotiating commercial contracts and managing sales cycles


• Knowledge of horticulture industry and technical education preferred


• Tools: Proficiency with modern CRM platforms and data-driven pipeline tracking


• Attributes: Strong communication, presentation, and relationship-building skills; self-motivated with an entrepreneurial mindset