Business Development Manager - FMCG Brands and Retail

Avery Dennison Materials GmbH; Delaware; Hybrid; USD 101,000 - 169,000; Full time

Benefits offered by this job

Pension program

Flexible hours

Remote/hybrid options

Meal allowances

Vacation days & bonuses

Job summary

Avery Dennison is seeking a Business Development Manager to drive enterprise-level packaging solutions with top FMCG brands and retailers across Europe. The role emphasizes securing strategic partnerships and serving as a trusted advisor in complex multi-stakeholder environments.

The ideal candidate will have a strong track record in labels/packaging sales, a university degree in Marketing or Business, and the ability to travel up to 50%.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master’s degree preferred.
• 9+ years of direct B2B enterprise sales or business development experience in labels, packaging materials, or packaging solutions.
• Proven track record of targeting and generating labels or packaging opportunities with leading FMCG brands and major European retailers.

Responsibilities

• Drive lead generation and build a substantial pipeline; manage accounts in SFDC and collaborate with sales to convert leads into defined outcomes.
• Identify unmet needs and provide insights for product development and market positioning.
• Navigate long enterprise cycles and translate sustainability initiatives into commercial wins.
• Link the sales team to the converter channel to fulfill demand.

Skills

Enterprise sales

B2B sales

Stakeholder management

English

Travel up to 50%

Education

Bachelor's in Marketing/Business

Master's degree preferred

Tools

SFDC (Salesforce)

Job description

Why join Avery Dennison

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com.

At Avery Dennison, we work with the biggest brands in the FMCG, apparel, automotive, and pharma industries. Our Schwelm location, founded in 2002, is a collaborative and dynamic environment that supports our Label and Packaging Materials and Graphics division and employs approximately 110 talented individuals. Key functions at this site include Sales, Customer Service & Business Development, offering diverse career paths and opportunities for growth.

Your tasks

Job Description

About the role: The Business Development Manager (BDM) is a pivotal role responsible for driving new, enterprise-level business for Avery Dennison’s Labeling and Sustainable Packaging solutions. You will identify, develop, and secure direct partnerships with Top FMCG brands and top-tier retailers across Europe, positioning Avery Dennison as their premier innovation partner. This role requires a highly successful track record of securing enterprise-level business opportunities specifically in labels or packaging. Acting as a trusted advisor to key decision-makers, you will navigate complex, multi-stakeholder environments to deliver tailored solutions that shape the future of sustainable packaging.

Key Responsibilities

Leverage your existing network to build and maintain strong relationships with key decision-makers (Procurement, Packaging Development, Brand Management, Sustainability) across the leading European FMCGs, retailers and contract manufacturers.

• Drive lead generation and cultivate a substantial pipeline of business opportunities; and manage accounts in SFDC while collaborating with sales colleagues to convert these leads into tangible outcomes resulting in specification of Avery Dennison labels at end users.
• Identify unmet needs, provide insights and recommendations for product development and market positioning.
• Navigate long, complex enterprise opportunity cycles, successfully transitioning concepts and sustainability initiatives into tangible commercial wins.
• Establish strong links with the sales team to facilitate opportunities transfer to the converter channel for demand fulfillment.

Your profile

Qualifications

Required:

• Minimum of Bachelor's degree with a major in Marketing, Business, or a related field. Master’s degree preferred.
• 9+ years of direct B2B enterprise sales or business development experience specifically in labels, packaging materials, or packaging solutions (must-have requirement).
• Proven track record of successfully targeting and generating labels or packaging materials opportunities with leading FMCG brands (e.g. in food, beverages and HPC) and major European retailers with an active, relevant network of decision-makers.

Skills you need to succeed:

• Strong analytical skills, technical aptitude, and influencing/storytelling abilities with a demonstrated track record of scaling multimillion-dollar portfolios.
• Fluency in English (additional languages such as French and German are strongly preferred) and the ability to travel up to 50%.

We offer

This is a hybrid position based at our European Headquarters in Oegstgeest, the Netherlands, or - remotely - from either Belgium, Luxembourg, Germany or France.

Additional Information

What we offer

Here’s a glimpse of the great benefits you can expect:

• Financial Benefits: Enjoy our award-winning pension program, capital-forming benefits, and Corporate Benefits (discounts). You’ll also receive Vacation and Christmas bonuses, an Employee Referral Bonus, and tax-free meal allowances (up to €40/month; €25 for non-remote).
• Time Off & Flexibility: Start with 30 vacation days (potential for +3 with trust-based hours) and parental leave according to law. We offer flexible hours, trust-based working hours, and 2 days home office per week or fully remote options depending on your role.
• Well-being & On-site Perks:
• Access an app for mental health, participate in health campaigns with our company doctor, and get a discounted EMEA-wide sports program (Urban Sports Club). Enjoy a monthly massage service and subsidized on-site meals for site employees.
• Take advantage of JobBike-Leasing, free parking with EV charging, and various annual events and campaigns.
• Continuous Development: We invest in you with individual trainings and a personalized individual development plan.
• Community Engagement: Opportunities to participate in volunteer activities to support Non-Profit Organizations.

Equal Opportunity Employer

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at [e-mail]. In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE&I page to learn more about our Diversity, Equity & Inclusion approach.

Pay Transparency Statement

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.