Business Development Manager - Commercial & Off-Highway Vehicles

L&L Products; Romeo (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

100% company paid medical, dental, and

Generous 401K contributions

Top-notch wellness program with afocus

Job summary

L&L Products in Michigan is seeking a Business Development Manager for Commercial & Off-Highway Vehicles with a focus on agriculture segments. You will develop strategic plans to grow the business and manage key customer relationships to drive profitable growth.

The role requires strong technical sales, negotiation, and cross-functional collaboration with product, marketing, and operations. Travel up to 40% locally and internationally is expected.

Qualifications

• Bachelor’s degree or equivalent in a technically relevant discipline.
• Experience with Commercial & Off-Highway Vehicles including Agriculture, Construction, and related sectors.
• Proven track record in selling technical materials and products.
• Willingness to travel up to 40% (local and international).

Responsibilities

• Identify and manage strategic relationships with customers, suppliers, distributors, and key industry players.
• Drive revenue growth through new customer acquisition, upselling, and cross-selling.
• Analyze market trends and competitors to inform go-to-market strategies.
• Collaborate with product, marketing, and operations to deliver tailored solutions.
• Negotiate and close complex deals ensuring profitability and long-term value.
• Attend trade shows and events to build connections.
• Provide reporting and forecasting related to pipeline and revenue targets.
• Develop customer agreements and contracts in collaboration with legal and management.
• Support product strategy by identifying unmet needs and competitive intelligence.

Skills

Sales acumen

Strategic mindset

Relationship building

Negotiation

Presentation skills

Communication

Education

Bachelor's degree

Job description

Job Title: Business Development Manager (Commercial & Off-Highway Vehicles)

Date: Jan 2026

Reports to: Director of Business Development

Would you like to work for a company where ambitious spirits and creativity thrive? L&L Products offers a culture that grows talent and flourishes with innovation. It is a place where you are encouraged take control of your own professional development by using L&L’s extensive training opportunities to craft solutions to the industry’s hottest problems. Here is where quality of work, product and relationships are a priority.

L&L Products is built on the basic philosophy that good people working together, listening to each other’s ideas with an open mind and everyone wanting to do a little better each day will ensure our success. Our existence is full of wise principles, sacrifices and victories, laughs, and lasting memories that tell exactly who we are. How we came to be the great company, the caring family that we are today.

What you’ll do: We are seeking a dynamic and results-driven Business Development Manager with proven experience in Commercial & Off-Highway Vehicles with focus on agriculture segments. The ideal candidate will possess technical expertise, strong sales acumen, a strategic mindset, and will be responsible for developing short-term tactical and long-term strategic plans to profitably grow the business.

Duties / Responsibilities of this position:

Key activities and deliverables for this position include:

• Identify, develop, and manage strategic relationships with customers, suppliers, distributors, and other key industry players in Commercial & Off-Highway Vehicles market.
• Drive revenue growth through new customer acquisition, upselling, and cross-selling to existing partners.
• Analyze market trends, customer needs, and competitor activity to identify opportunities and inform go-to-market strategies.
• Collaborate with cross-functional teams (product, marketing, operations) to deliver tailored solutions for clients.
• Negotiate and close complex deals with industry stakeholders, ensuring profitability and long-term partnership value.
• Attend trade shows, industry conferences, and networking events to represent the company and build new connections.
• Provide ongoing reporting and forecasting related to business development efforts, pipeline progress, and revenue targets.
• Collaborate with legal counsel and business management to develop customer agreements / contracts (e.g., supply agreements, commercial agreements, memorandums of understanding, joint development agreements, etc.) to align incentives, safeguard volumes, and strengthen customer relationships.
• Support development of our product strategy by identifying customer unmet needs, sharing those needs and other competitive intelligence with key stakeholders (e.g., application engineering, R&D, etc.) and participating in Product Development Process (PDP) as needed to drive commercialization of new offerings to enable profitable growth.

Job Requirements:

Knowledge/Skills/Abilities:

• Minimum of Bachelor’s degree or equivalent combination of experience and education in technically relevant discipline
• Experience working with manufacturers and customers in Commercial & Off-Highway Vehicles to include Agriculture, Construction, Material Handling & other specialty vehicles, required.
• Preferred experience in the agriculture industry.
• Proven track record of selling technical materials and products
• Ability to communicate effectively along with strong presentation skills
• Ability to maintain and develop new relationships, negotiating skills; ability to influence customer decisions
• Strong organizational skills
• Attention to detail, financial management, and ability to problem solve.
• Willingness to travel, locally and internationally up to 40% of time

Core Competencies:

• Ambitious / Self-Starter
• Hunting Mentality
• Performance Driven
• Communication
• Customer Centric
• Safety/Sustainability

Physical Demands Analysis:

• Continuous sitting at desk
• Continuous computer work, keyboarding, computer mouse, and computer monitor
• Frequent carrying, pushing and pulling up to 25 lbs.
• Occasional standing and walking
• Rare climbing stairs, bending, and stooping
• Occasional domestic travel required
• Occasional travel by plane and car
• Personal Protective Equipment Requirements (PPE): safety shoes, safety glasses, cut-resistant gloves, hearing protection, and other PPEs required by customers

Environmental Conditions:

• Hot/Cold – occasional
• Humid/Dry – occasional
• Moving Objects – rare

Never = Not Required/Never (0%)

Rare = Seldom/Rare (Not daily – 1-10%)

Occasional = Minor/Occasional (Less than 3 hours – 11-33%)

Frequent = Required/Frequent (For 3-5 hours – 34-64%)

Continuous = Major/Continuous (More than 5 hours – 64-100%)

• 100% company paid medical, dental, and vision
• Generous 401K contributions
• Top-notch wellness program with a focus on your total well-being

Equal Opportunity Employer

L&L Products does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, weight, height, marital status, disability, or any other characteristic protected by law. L&L Products will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship.