Business Development Manager

Exercise.com; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

A leading company in the fitness industry is seeking a Business Development Manager to drive partnerships and lead a team of Sales Development Representatives. This remote role involves strategic partnership management, event representation, and collaboration with various stakeholders to enhance business growth. The ideal candidate will have extensive experience in business development, strong communication skills, and a passion for the fitness sector. Join us to make a significant impact in helping fitness businesses thrive.

Benefits

Flexible PTO

Paid Holidays

Fully remote work environment

Bonuses and performance-based incentives

Qualifications

• 3+ years experience in partnerships or business development.
• Management experience of leading a team.
• Strong understanding of the fitness industry.

Responsibilities

• Manage and grow existing partnerships in the fitness industry.
• Lead Sales Development Representatives to achieve revenue goals.
• Represent Exercise.com at industry conferences.

Skills

Communication

Relationship Building

Project Management

Strategic Thinking

Education

Bachelor's Degree

Tools

CRM

Google Workspace

Asana

Trello

Job description

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As the Business Development Manager, you will be responsible for running our business development strategies including: partnerships that deepen our impact in the fitness industry as well as leading our outbound Sales Development Representatives. You’ll work directly with fitness marketing agencies, industry influencers, software and technology partners, and other strategic players to build strong, mutually beneficial relationships.

Your role will include both managing and growing our existing partner ecosystem, as well as sourcing new partnership opportunities that align with our mission. The role includes leading our Sales Development Representatives to achieve the new revenue business goals.

Exercise.com Company Mission

We make fitness businesses happy and successful by providing a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.

Key Responsibilities:

Strategic Partnership Management

• Serve as the main point of contact for all existing partnerships, ensuring ongoing engagement, support, and performance.
• Identify and develop new partnership opportunities with marketing agencies, fitness business influencers, and technology/service providers in the fitness industry.
• Create win-win partner programs, co-marketing campaigns, and referral arrangements that generate leads and revenue.
• Develop onboarding materials, partner documentation, and training resources.
• Maintain accurate partner CRM records, dashboards, and performance reports.
• Work with partners on joint marketing efforts such as webinars, podcasts, social promotions, blog collaborations, and case studies.
• Help coordinate content and social proof initiatives that showcase our most successful partnerships and customers.

Conference & Event Representation

• Represent Exercise.com at industry conferences and networking events such as IHRSA and others.
• Build new relationships and deepen existing ones through in-person interactions and follow-up.
• Strategize and execute partner engagement activities at events (e.g., partner dinners, co-branded presentations, booth collaborations, etc.).
• Develop outreach strategies and personalized communication for prospects
• Provide guidance and equip SDRs to achieve their metrics
• Distribute inbound interest from marketing efforts

Qualifications

• 3+ years experience in partnerships, business development, account management, or a related role—preferably within SaaS, fitness, or health technology.
• Demonstrated success in building and managing strategic partnerships that generate measurable business results.
• Management experience of leading a team
• Excellent communication and relationship-building skills across various stakeholder types (agencies, influencers, executives, etc.).
• Strong understanding of the fitness industry landscape, including industry events, thought leaders, and common pain points for fitness business owners.
• Ability to manage multiple projects and relationships simultaneously with a high degree of professionalism and follow-through.
• Comfort and confidence in both virtual and in-person meetings, including representing Exercise.com at events and conferences.
• Self-motivated and resourceful with the ability to thrive in a remote-first, fast-paced, entrepreneurial environment.
• Experience working with CRMs, Google Workspace (Docs, Sheets, Slides), and project management tools like Asana or Trello is a plus.

Candidate Profile

• You are outgoing and enjoy building long-term relationships based on trust and value.
• You are a natural connector and always looking for ways to help others succeed.
• You are reliable and detail-oriented with strong follow-through.
• You understand the importance of clear communication and take initiative without waiting for direction.
• You enjoy working independently while also collaborating cross-functionally.
• You're energized by being part of a mission-driven team helping fitness businesses thrive.
• You enjoy attending conferences, connecting with new people, and spotting emerging trends.
• You bring creativity and strategy to partnership development, not just execution.

Reporting

Business Development Manager will report directly to the CRO and collaborate closely with the Sales, Marketing, and Product teams to align partnership initiatives with overall company goals. This person will also manage a team of 8 part-time SDRs - including a Team Leader.

Schedule

This is a 100% remote, full-time W2 role for Exercise.com working approximately 40–45 hours per week, Monday through Friday, 8:30am–5:00pm EST. Some travel (estimated 10–20%) will be required for attending conferences and partner meetings.

Compensation

Total package between $60k-$100k based on experience.

• Flexible PTO
• Paid Holidays
• Fully remote work environment
• Occasional travel for high-impact industry events
• Bonuses and performance-based incentives
• Direct impact on the growth and visibility of a mission-driven company

*If interested, please send your resume to [e-mail] with the job title in the description and a short video of why you are interested in this role. Preference will be given to anyone with relevant experience in the fitness industry. If we are interested in moving to the next step in the hiring process after receiving that email, you will be contacted by May 16, 2025.

**We will not communicate via LinkedIn for this role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Wellness and Fitness Services

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