Business Development Manager

generac; Sussex (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Generac is seeking a seasoned Business Development Manager to expand our market footprint, identify opportunities, and establish strategic relationships with key clients and partners. You will lead initiatives to train teams on new products using best-in-class sales techniques and stay ahead of market trends.

The role requires 2–5 years of sales experience, a Bachelor's degree, and strong negotiation and presentation skills.

Qualifications

• Bachelor's degree or equivalent work experience.
• 2 to 5 years of sales experience.
• Excellent verbal and written communication.
• Excellent negotiation and presentation abilities.
• Ability to analyze financials and understand company products, market positioning.

Responsibilities

• Designs and directs the sales strategies for business group products in assigned territories.
• Develops and implements strategic sales plans focused on new revenue generation and expands business in new areas by researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement.
• Negotiates and closes contracts.
• Forecasts, develops, manages, and achieves budget.
• Grows revenue in assigned industry vertical and achieves gross margin target.

Skills

Verbal and written communication

Presentation skills

Negotiation skills

Organizational skills

Independent work

Financial analysis

Sales processes knowledge

Product/market knowledge

Education

Bachelor's degree

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

Primary Purpose

The Business Development Manager (BDM) is responsible for helping grow business by finding new opportunities, researching leads, establishing strategic relationships with potential clients and partners. In this critical role, the BDM stays on top of market trends in an active pursuit of expanding into new territories and train our teams on new products using best-in-class sales techniques.

Major Responsibilities

• Designs and directs the sales strategies for business group products in assigned territories.
• Creates and implements processes and training to ensure that the sales team is equipped to sell these products effectively.
• Collaborates with the VP of Sales and other stakeholders to expand the territory and product lines.
• Performs analysis of specific customers to determine the most effective solutions for their needs.
• Develops and implements strategic sales plans focused on new revenue generation and expands business in new areas by researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement.
• Negotiates and closes contracts.
• Grows revenue in assigned industry vertical, achieves gross margin target.
• Directs the placement of new and existing products and programs with prospective customers
• Directs the involvement of cross‑functional personnel within business groups to meet performance objectives and customer expectations.
• Drives customer service execution to ensure issue resolution. Analyzes the current business environment to implement new strategies for customer service.
• Facilitates introductions to other sales executives.
• Develops and recommends accurate and detailed metrics for effective financial forecasting and resource allocation.
• Forecasts, develops, manages, and achieves budget.
• Analyzes and reviews sales trends to identify opportunities and threats.
• Conduct research to identify new markets and customer needs.
• Maintains a strong understanding of company products, competition in the market, and positioning.
• Follows the latest industry developments and stays up to date on corporate competitors.
• Promotes the company's products/services addressing or predicting clients' objectives

Minimum Job Requirements

Education

Bachelor's degree or equivalent work experience.

Work Experience

2 to 5 years of sales experience.

Knowledge / Skills / Abilities

• Excellent verbal and written communication skills
• Excellent preparation of sales materials and presentation skills
• Excellent negotiation skills
• Organizational skills
• Ability to work independently in an entrepreneurial culture
• Ability to analyze financials
• Knowledge of the internal processes and systems that support sales accounts
• Ability to develop strong understanding of company products, market competition and positioning

Physical Requirements and Working Conditions

PHYSICAL DEMANDS: Office Environment (Includes field sales): While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.