Business Development Manager

Cohu, Inc.; Norwood (MA); On-site; USD 110,000 - 180,000; Full time

Job summary

Cohu, Inc. in Norwood, MA is seeking a strategic Business Development Manager to grow and manage our key semiconductor ATE customer accounts across North America and Europe.

The role focuses on market development, strategic accounts, and opportunity creation, aligning with global product and marketing strategy. You will build senior-level relationships, drive early design-ins, and shape regional GTM plans, working with Sales, Product Marketing, Applications Engineering, and regional stakeholders

Qualifications

• Bachelor’s degree in electrical engineering or related field.
• 7–12 years in business development, product marketing, or strategic sales.
• Experience in semiconductor test, ATE, or adjacent markets.
• Strong understanding of semiconductors, capital equipment, or hi-tech manufacturing.
• Proven ability to work across cultures and geographies.
• Excellent communication, presentation, and stakeholder management.
• Ability to operate independently.

Responsibilities

• Identify and develop revenue opportunities in North America and Europe for semiconductor ATE solutions.
• Grow and manage key customer accounts across NA and EU.
• Drive early engagement for new platforms, upgrades, and transitions.
• Coordinate strategic business reviews and executive briefings with customers.
• Collaborate with Sales, Product Marketing, and Applications Engineering to align solutions.
• Translate market insights into regional strategy and GTM plans.

Skills

Strategic account management

Market development

Stakeholder management

Cross-cultural collaboration

Executive communication

Opportunity qualification

Education

Bachelor's degree in electrical engineering

Job description

We are seeking a strategic and technically savvy Business Development Manager to grow and manage our key customer accounts, in North America and EU, for our semiconductor ATE solutions.

The Business Development Manager is responsible for identifying, developing, and accelerating growth opportunities across the North American and European regions in alignment with global product and marketing strategy. This role focuses on market development, strategic accounts, and early stage opportunity creation, working closely with Sales, Product Marketing, Applications Engineering, and regional stakeholders.

This position is chartered to create qualified demand, influence design ins, shape regional strategy, and expand the company’s footprint across key European customers, segments, and technology inflection points.

Key Responsibilities

Market & Business Development

• Identify and develop new revenue opportunities at semiconductor companies (IDMs and Fabless), and third party back-end assembly and test service providers.
• Drive early engagement for new platforms, upgrades, and technology transitions.
• Develop regional growth strategies aligned with global product roadmaps and marketing priorities.
• Support customer design ins, roadmap alignment, and long term account expansion.

Strategic Account & Engagement

• Build and maintain senior level relationships with key customers and partners.
• Coordinate strategic business reviews (SBRs), roadmap discussions, and executive briefings.
• Engage with ecosystem partners (foundries, OSATs, technology partners) to enable joint growth.
• Represent the company at industry events, customer workshops, and technical forums.

Cross Functional Leadership

• Work closely with regional Sales to transition qualified opportunities into design‑in activities.
• Partner with Product Marketing to provide market input on positioning, messaging, and GTM strategies.
• Collaborate with Applications Engineering to align technical solutions with customer requirements.
• Provide feedback to Product Management on feature gaps, roadmap priorities, and competitive positioning.
• Monitor market trends, customer investment plans, and competitive activity.
• Identify emerging opportunities in AI, automotive, industrial, power, and advanced packaging segments.
• Translate market insights into actionable recommendations for product, pricing, and portfolio strategy.
• Support AOP planning, regional forecasts, and pipeline development activities.

Opportunity Qualification & Enablement

• Shape early stage opportunities before formal RFQs are issued.
• Support business case development, value propositions, and ROI justification.
• Assist in defining target accounts, priority segments, and go‑to‑market plays for Europe.
• Enable Sales teams with strategy, positioning, and competitive context.

Qualifications

Required

• Bachelor’s degree in electrical engineering, or a related field.
• 7–12 years of experience in business development, product marketing, or strategic sales roles.
• Experience in semiconductor test, ATE, or adjacent semiconductor equipment markets.
• Strong understanding of semiconductors, capital equipment, or high‑tech manufacturing markets.
• Proven ability to work across cultures and geographies.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to operate independently.

Preferred

• Existing network across European IDMs, OSATs, or automotive / industrial customers.
• Familiarity with product lifecycle management, roadmap planning, and GTM execution.
• Comfort engaging both technical and executive level audiences.

Cohu firmly supports the U.S. national and various state and local policies of equal employment opportunity which are designed to provide equality of employment and advancement opportunities to every individual without regard to unlawful considerations of race, color, religion, national origin, citizenship status, ancestry, gender, gender identity or gender expression, age, marital status, sexual orientation, disability, medical conditions, pregnancy, genetic information, military or veteran status or any other legally protected category.

In addition, reasonable accommodations are available to qualified disabled individuals, upon request.

Globally, Cohu is committed to full compliance with all applicable laws and regulations governing employment, in the U.S. and in all other locations around the world where we have operations.