Business Development Manager

ForceBrands; New York (NY); On-site; USD 55,000 - 90,000; Full time

Job summary

ForceBrands is seeking a dynamic field sales professional to drive revenue across the Greater New York and Los Angeles markets. You will execute route opportunities, expand distribution, and collaborate with distributors and retailers to strengthen shelf presence.

In this role, you will train distributor teams, manage multiple priorities, and travel regularly within the territory. A 2+ year background in beverage/CPG sales and strong communication are essential.

Qualifications

• 2+ years of sales experience in beverage, food service, CPG, or related consumer products.
• Experience with distributors, retailers, or DSD environments is strongly preferred.
• Excellent communication and relationship-building abilities.
• Self-starter with strong time-management and organizational skills.
• Able to travel regularly across NY or LA territory and lift up to 50 pounds.

Responsibilities

• Drive sales growth and market execution across Greater New York or Los Angeles territory.
• Expand distribution, improve merchandising, and run promotional programs.
• Participate in distributor visits and calls with key accounts to strengthen retail performance.
• Secure additional points of distribution and in-store presence.
• Train and motivate distributor sales teams through in-market engagement.
• Perform other responsibilities as outlined in the job description.

Skills

Communication skills

Relationship-building

Interpersonal skills

Self-starter

Time management

Entrepreneurial mindset

Tools

Microsoft Office

Sales reporting systems

Job description

• Drive sales growth and market execution across the assigned Greater New York or Los Angeles territory.
• Increase profitable sales volume by expanding distribution, improving merchandising standards, and executing effective promotional programs.
• Participate in route rides, crew drives, distributor market visits, and calls with influential accounts to strengthen retail performance and uncover new growth opportunities.
• Secure additional points of distribution, product displays, secondary placements, cold-box space, and incremental shelf presence.
• Train, motivate, and support distributor sales teams through scheduled education sessions and consistent in-market engagement.
• Perform additional responsibilities as outlined in the complete job description.

Candidate Profile

• 2+ years of sales experience within the beverage, food service, CPG, or broader consumer products industry.
• Previous experience working with distributors, retailers, or direct-store-delivery environments is strongly preferred.
• Excellent communication, relationship-building, and interpersonal skills.
• A highly motivated, organized self-starter with strong time-management abilities.
• Capable of working independently and balancing multiple priorities in a fast-paced environment.
• An entrepreneurial mindset with the ability to remain flexible and adapt to changing business needs.
• Proficiency in Microsoft Office and basic sales reporting systems.
• A valid driver’s license, reliable transportation, and current automobile insurance.
• Ability to lift, push, or pull items weighing up to 50 pounds.
• Willingness to travel regularly throughout the assigned New York or Los Angeles territory.