Business Development Manager

Top Echelon LLC; Baraboo (WI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Commission: 2-3% on all sales for 24mo

Health and Dental Insurance

Life and disability insurance

401K with company match

Paid holidays and vacation time

Working from home when not traveling

Job summary

Top Echelon LLC is seeking a Business Development Manager to drive technical sales in the water treatment space, growing revenue across OEM, distributors, dealers, and private-label accounts. You will own the full sales lifecycle and build a qualified Salesforce CRM pipeline.

You will act as the technical expert for water treatment equipment, coordinate with engineering and product teams, and travel up to 50% for customer visits and trade shows. Remote-friendly with home-office options.

Qualifications

• 5+ years professional experience in residential/light commercial water treatment equipment sales with knowledge of water chemistry, applications, and equipment sizing.
• Proven track record in full-cycle sales and CRM management.
• Strong organizational, communication, and follow-through skills.
• Willingness to travel up to 50% to visit customers and trade shows.

Responsibilities

• Own the full sales lifecycle—from lead generation, testing, quotations, and proposals—while building OEM, distributor, dealer, plumbing, and private-label accounts.
• Maintain an active Salesforce CRM pipeline with accurate stages, values, and close dates.
• Serve as the technical expert for water treatment products, assisting customers with selection, testing, and troubleshooting.
• Coordinate customer requirements with Engineering, Product Management, Operations, Purchasing, Quality, and Customer Service.
• Travel up to 50% for customer visits and trade shows.
• Leverage AI productivity tools for research, planning, and market trend tracking.

Skills

Water treatment sales

Salesforce CRM

Communication

Project management

AI productivity tools

Education

WQA certification

Tools

Salesforce CRM

AI productivity tools

Job description

Our client is a well-established contract manufacturer producing a range of electro-mechanical assemblies with a unique business unit specializing in water treatment systems.They need a Business Development Manager of the water treatment industry to help them grow.The focus of the role it to drive technical sales and new business growth from initial lead generation through closed sales across OEM, distributor, dealer, and private-label accounts, combining water treatment expertise with disciplined project management and CRM use.

You will report to the general manager.

Benefits:

• 2% to 3% commission on all sales, depending on margin, for 24 months (expect $20K to $40K the first year and significantly more after that)
• Health and Dental Insurance
• Life and disability insurance
• 401K with company match
• paid holidays and vacation time
• Working from home when not traveling

What you will be doing:

Sales & Business Development:

• Own the full sales lifecycle—including lead generation, sample testing, quotations, and commercial proposals—while building new OEM, distributor, dealer, plumbing, and private-label accounts.
• Maintain an active, qualified Salesforce CRM pipeline with accurate stages, values, and close dates to support growth objectives.

Technical & Account Management:

• Serve as the technical expert for water softeners, filtration, reverse osmosis, control valves, tanks, and media, assisting customers with product selection, application testing, and troubleshooting.
• Manage key customer relationships through regular reviews, identifying expansion opportunities and translating customer needs into internal technical requirements.They have new products that they are introducing to the marketplace.

Internal Coordination & Strategy:

• Coordinate customer requirements, forecasts, and supply/timing risks with Engineering, Product Management, Operations, Purchasing, Quality, and Customer Service.
• Participate in account reviews with the General Manager to highlight key priorities and risks.
• Travel 30% 50% for customer visits, supplier meetings, and trade shows.
• Utilize AI productivity tools for research, planning, and market trend tracking.

What they are looking for:

• 5+ years professional experience working with residential/light commercial water treatment equipment sale, with and possessing technical knowledge including water chemistry, applications, and equipment sizing.
• Proven track record in full-cycle sales and customer relationship management.
• Strong organizational, communication, and follow-through skills.
• Proficiency in Salesforce CRM and AI productivity tools.
• Willingness to travel up to 50% to visit customers and trade shows.

Preferred Qualities:

• Hands-on expertise with softeners, filtration, RO, control valves, tanks, and media.
• Existing relationships and experience selling to OEMs, distributors, dealers, or private-label customers.
• WQA education, certification, or industry involvement.

Measurements of Success:

• Conversion of qualified leads into closed sales and achievement of annual revenue growth objectives.
• Qualified pipeline development, consistent opportunity follow-through, and Salesforce accuracy.
• Growth, retention, and satisfaction of key customer accounts.
• Quality of planning, forecasting, and cross-functional coordination.