Business Development Lead, Experiential Events

TH Experiential; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Commission/bonus

Medical & dental

401K

Generous time off

Annual performance bonus

Remote work

Job summary

TH Experiential is seeking a driven Business Development Lead to spearhead new business for our experiential marketing agency. You will build a pipeline from scratch, identify target brands, and convert conversations into revenue, reporting to executive leadership.

Responsibilities include owning the full sales cycle, developing account strategies, coordinating with creative and production teams, and maintaining accurate forecasts in HubSpot and Podio.

Qualifications

• 7+ years in business development or sales with quota-carrying experience.
• Experience selling experiential/brand events or agency services.
• Established network of brand marketers or agency contacts.
• Strong written and verbal communication; comfortable with C-suite.
• Proficient with CRM tools and pipeline hygiene.

Responsibilities

• Own end-to-end new business motion from prospecting to deal close.
• Build target accounts of major brands and agencies.
• Generate qualified meetings via outbound, referrals, events, ABM.
• Maintain real-time pipeline data and forecast to leadership.
• Collaborate with creative and production on proposals.
• Represent TH Experiential at industry events to build pipeline.

Skills

New business development

Sales leadership

HubSpot

Pipeline management

C-suite engagement

Relationship building

Education

Bachelor’s degree in business or related field

Tools

HubSpot

Podio

Job description

Business Development Lead

TH Experiential is looking for a driven, relationship-savvy new business leader to join us as our Business Development Representative. You should love the hunt and have a robust skillset for identifying the right brands, opening doors, and turning conversations into revenue. This role is a rare opportunity to help shape the growth of an established agency in the $128B experiential marketing industry, where your hustle and ability to open doors that lead to new revenue, will directly fuel the next chapter of our business. If you thrive on building pipeline from scratch, owning your number, and partnering with a team that delivers world-class work, we want to talk to you.

Overview

TH Experiential is an established agency with 20 years of experience designing and producing experiential marketing programs for major brands such as Unilever, Sephora, McDonald’s, L’Oréal, eBay, DoorDash, IKEA, and Nike. As we expand, we need a dedicated “hunter” focused exclusively on new business generation. This person should be someone who can build a consistent pipeline of qualified opportunities, accelerate deal velocity, and partner with leadership and creative on winning pursuits. This role reports directly to executive leadership and works closely with the Chief Creative Officer, Marketing/Growth, and Operations.

Responsibilities

New Business Development

• Own the full top-of-funnel new business motion: prospecting, outbound, qualification, discovery, and opportunity creation.
• Build and maintain a target account list of major brands and agencies aligned with TH Experiential’s creative strengths and ideal client profile.
• Generate qualified meetings through outbound campaigns, networking, referrals, industry events, and account-based marketing.
• Carry an annual revenue/bookings number and consistently deliver against pipeline and win-rate targets.

Pipeline & Pursuit Management

• Own the full sales cycle from first contact through signed contract, partnering with the creative and production teams on proposals and pitches.
• Lead pursuit strategy on key opportunities: discovery, scoping, pricing strategy, proposal narrative, and close plan.
• Maintain accurate, real-time pipeline data in HubSpot and Podio; provide reliable forecasts and weekly pipeline updates to leadership.
• Partner with Marketing/Growth on campaigns, segmented outreach, and content that supports active pursuits.

Strategic Account Targeting

• Analyze market trends, brand spend signals, and competitive activity to identify high-value opportunities.
• Develop point-of-view materials and tailored outreach that demonstrate understanding of each brand’s business and category.
• Cultivate relationships with senior decision-makers at major brands as well as creative and PR agencies.
• Represent TH Experiential at industry events, conferences, and category gatherings to build presence and pipeline.

Cross-Functional Partnership

• Partner with TH’s creative and production teams to translate client needs into compelling, scoped proposals.
• Collaborate with the VP of Operations and Head of Production on deal structure, margin targets, and feasibility.
• Hand off won business cleanly to the Client Lead and project teams with documented context, scope, and success criteria.
• Contribute to the company’s sales playbook, win/loss analysis, and continuous improvement of the new business motion.

Qualifications

• Bachelor’s degree in business, marketing, communications, or a related field.
• 7+ years of business development or sales experience, with at least 3 years selling experiential, brand experience, event marketing, integrated marketing, or related agency services.
• Demonstrated track record of consistently hitting or exceeding revenue targets in a quota-carrying role.
• Existing network of brand-side marketing decision-makers and/or agency relationships.
• Strong commercial instincts: ability to qualify hard, scope smartly, and walk away from poor-fit deals.
• Excellent written and verbal communication; confident leading C-suite conversations and pitch presentations.
• Proficient with HubSpot; comfortable with disciplined pipeline hygiene and reporting.
• Self-directed, organized, and energized by building from scratch in a growing organization.

Compensation, Benefits & Perks

• Competitive base salary plus commission/bonus tied to bookings.
• Comprehensive medical and dental coverage.
• 401K with guaranteed contribution.
• Generous time off (holidays, vacation, sick days, etc.).
• Annual performance bonus.
• Remote work.