Business Development Executive

SPINS; United States; Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Hybrid work options

Volunteer time off

Employee surveys

Job summary

SPINS, a leader in retail data, seeks a Business Development Executive, Commerce Enablement to drive outbound sales and close deals with CPG brands. You will own the full sales cycle, build pipeline, and position MikMak-powered shoppable experiences across media and retailer touchpoints to deliver measurable commerce outcomes.

The ideal candidate is proactive, experiences outbound selling, and can articulate how media, activation, and measurement connect to ecommerce and in-store performance.

Qualifications

• 3–5 years in digital commerce or retail media sales.
• Proven outbound prospecting and full‑cycle sales experience.
• Experience selling to ecommerce, digital marketing, or shopper marketing teams.
• Proficiency with Salesforce and modern sales engagement tools.
• Familiarity with MikMak or commerce enablement solutions.

Responsibilities

• Hit or exceed annual revenue targets by generating and closing new brand opportunities within the CPG ecosystem.
• Own the full sales cycle from initial outreach and discovery through close, positioning SPINS as a commerce enablement partner
• Lead consultative conversations focused on shopper discovery, product availability, and conversion across owned, paid, and retailer environments.
• Maintain pipeline through outbound prospecting; multi‑channel outreach via email, phone, LinkedIn, and events.
• Educate brands on activating shoppable experiences across media, brand websites, social, and retailer channels.

Skills

CPG ecosystem

Ecommerce sales

Outbound prospecting

Sales enablement tools

Media performance

Tools

Salesforce

ZoomInfo

Outreach

Gong

LinkedIn

Microsoft Teams

Job description

Who We Are

For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.

Business Development Executive

SPINS is seeking a Business Development Executive, Commerce Enablement to help brands close the gap between shopper discovery and purchase across every channel. This role supports SPINS’ Commerce Enablement strategy, powered by MikMak, enabling brands to connect media, owned experiences, and retailer touchpoints into measurable commerce outcomes.

The ideal candidate is a proactive, outbound‑capable seller who is comfortable building pipeline, running full-cycle sales processes, and acting as a trusted advisor to CPG brands. You enjoy helping marketers make their media work harder by ensuring shoppers can easily discover products, understand where to buy, and convert intent wherever it is created.

Success in this role requires strong sales discipline, comfort with modern sales technology, and the ability to clearly explain how shoppable experiences, media activation, and measurement work together to drive both ecommerce and in‑store performance.

Key Responsibilities

Sales Execution & Deal Ownership

• Hit or exceed annual revenue targets by generating and closing new brand opportunities within the CPG ecosystem
• Own the full sales cycle from initial outreach and discovery through close, positioning SPINS as a commerce enablement and Anywhere Commerce partner
• Lead consultative conversations focused on shopper discovery, product availability, and conversion across owned, paid, and retailer environments

Prospecting & Pipeline Development

• Maintain accountability for pipeline creation with a strong emphasis on outbound prospecting
• Execute multi‑channel outreach strategies across email, phone, LinkedIn, and events
• Leverage inbound leads, marketing programs, retailer interest, and internal referrals to supplement outbound activity
• Maintain consistent activity levels and strong follow‑through to convert interest into qualified opportunities

Commerce Enablement & MikMak Solutions

• Position MikMak‑powered solutions including shoppable links, store locators, and retailer‑connected landing pages
• Educate brands on how to activate shoppable experiences across media, brand websites, social, and influencer channels
• Help customers reduce friction between media exposure and purchase by aligning experiences across retailers and channels

Media, Measurement & Performance Context

• Demonstrate an understanding of basic online engagement and digital performance, including site traffic, bounce rates, conversion behavior, and how these metrics inform optimization
• Demonstrate an understanding of how brand and retail media investments influence shopper discovery, traffic, and conversion
• Speak confidently about media performance concepts such as attribution, incrementality, ROAS, and conversion
• Position SPINS and MikMak solutions as a way to improve the effectiveness and measurability of media spend by connecting exposure to downstream commerce outcomes

Solution Storytelling & Presentations

• Pitch SPINS Commerce Enablement solutions via in-person meetings, Microsoft Teams presentations, sales calls, and conferences
• Customize decks and materials by account, buying persona, and use case
• Translate shopper behavior, media investment, and retailer complexity into clear value stories tied to performance outcomes

Internal Collaboration & Market Feedback

• Partner with marketing, BDR, product, analytics, and customer success teams to support deal success and smooth handoffs
• Share consistent feedback from the market, including customer objections, feature requests, and competitive insights
• Identify commerce enablement opportunities within existing SPINS customer relationships and collaborate cross‑portfolio

Tools, Process & Methodology

• Maintain accurate pipeline, forecasting, and activity tracking in Salesforce
• Use tools such as Salesforce, ZoomInfo, Outreach, Gong, LinkedIn, and Microsoft Teams to drive productivity
• Learn and apply ValueSelling as a core sales methodology

Who You Are

• Background in or strong familiarity with the CPG ecosystem
• Experience selling into ecommerce, digital marketing, retail media, or shopper marketing teams
• Comfortable discussing media spend, performance metrics, and measurement approaches at a practical level
• Passionate about winning new logos and building pipeline through outbound activity
• Curious, coachable, and motivated to continuously improve
• Investigative mindset with the ability to uncover real customer needs
• Resilient, resourceful, and persistent, with a bias toward action
• Humble, empathetic, and energized by helping customers succeed

Education & Experience

• 3–5 years in digital commerce, ecommerce, ad tech, retail media, or shopper-focused sales
• Demonstrated success in outbound prospecting and full‑cycle sales
• Prior BDR/SDR or high-activity hunting role strongly preferred
• Proficiency with Salesforce and modern sales engagement tools
• Familiarity with commerce enablement solutions such as MikMak, SmartCommerce, Pear, product availability tools, and shoppable landing pages

What Success Looks Like

• Consistently generating pipeline through outbound prospecting, inbound demand, and internal referrals
• Successfully closing commerce enablement deals powered by MikMak
• Helping brands activate Anywhere Commerce by connecting media, owned experiences, and retail destinations
• Earning trusted advisor status by improving how brands turn shopper interest into measurable sales

Salary Range: $160k/yr - $180k/yr OTE

What SPINS Offers

• We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
• Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
• Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.

The SPINS Way

• Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
• Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
• Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
• Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.

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