Business Development Director- Higher Education

Genuine Foods; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

Genuine Foods is seeking a Director of Business Development for Higher Education to lead sales efforts in the college segment. This remote role requires an entrepreneurial sales leader with a track record in contract foodservice management. Responsibilities include developing sales strategies, managing client relationships, and collaborating with internal teams to deliver tailored solutions.

Qualifications

• Minimum 5 years of consultative sales experience, including at least 3 years in foodservice management.
• Strong understanding of campus dining operations and university procurement processes.

Responsibilities

• Develop and execute effective sales strategies for the higher education market.
• Build and manage a robust pipeline of qualified prospects.
• Initiate and manage client relationships throughout the sales cycle.

Skills

Consultative Sales

Negotiation

Problem Solving

Job description

Job Details Job Location: 228 Park Ave S #69981 - New York, NY Salary Range: $120000.00 - $150000.00 Base+Commission/year Description

At Genuine Foods, we’re building the future of food service—one partnership, one meal, one community at a time. We create exceptional dining experiences focused on culinary excellence, hospitality, and wellness—unlocking potential and fueling connection in every community we serve. As a fast-growing, purpose-driven company operating nationwide, we’re looking for bold, passionate leaders to help us expand our impact across schools, campuses, healthcare facilities, and beyond.

Director of Business Development – Higher Education Genuine Foods | Remote (with travel)

We are seeking an accomplished and strategic Director of Business Development – Higher Education to lead sales efforts in the college and university segment. The ideal candidate is an entrepreneurial sales leader with a proven track record of selling contract foodservice management solutions to higher education institutions. This individual thrives on building meaningful relationships, crafting tailored solutions, and driving measurable growth through a consultative sales process.

This is a remote role with national travel requirements.

Key Responsibilities

• Lead Sales Strategy: Develop and execute effective sales strategies to achieve individual and organizational revenue goals within the higher education market.

• Pipeline Development: Build and manage a robust three-year pipeline of qualified prospects; leverage CRM tools to ensure consistent tracking and communication.

• Proposal & RFP Management: Evaluate RFPs and RFIs for alignment and viability; lead the development of pricing and technical proposals using company resources and financial modeling tools.

• Client Engagement: Initiate and manage client relationships throughout the sales cycle, including discovery meetings, presentations, tastings, and contract negotiations.

• Industry & Market Research: Stay current on competitor activity, industry trends, and client needs; use insights to refine Genuine Foods' positioning and sales process.

• Regulatory Compliance: Maintain working knowledge of contracting regulations and institutional requirements for higher education clients.

• Internal Collaboration: Partner with culinary, operations, marketing, and leadership teams to develop and present comprehensive, client-centered solutions.

• Communication: Provide regular updates to leadership on sales activity, pipeline status, and market intelligence; ensure CRM data is accurate and up to date.

Qualifications

Qualifications

• Minimum 5 years of consultative sales experience, including at least 3 years selling contract foodservice management solutions to higher education institutions.

• Strong understanding of campus dining operations, student experience priorities, and university procurement and contracting processes.

• Demonstrated success in developing complex proformas and conducting financial analysis.

• Track record of exceeding sales targets and negotiating successful contracts.

• Proficiency in identifying and responding to RFPs/RFIs.

• Existing network and higher education client relationships strongly preferred.

• Entrepreneurial, self-directed, and collaborative mindset with strong adaptability and problem-solving skills.