Business Development Director

OpenX; United States; On-site; USD 140,250 - 165,000; Full time

Job summary

A digital marketing company is seeking a Business Development Senior Director who will spearhead strategic partnerships across the CTV landscape. This role requires significant experience in programmatic sales, with a focus on enhancing the company's CTV supply chain. Key responsibilities include closing new partnerships, driving market strategies in Canada and LATAM, and collaborating with various teams to optimize product offerings. The position offers a salary range of $140,250 – $165,000 per year, alongside bonuses and equity.

Qualifications

• 7+ years programmatic sales experience in ad tech or publisher-side.
• Proven track record exceeding quota and managing enterprise partnerships.
• Deep understanding of programmatic ecosystem and retail media networks.

Responsibilities

• Prospect, qualify, and close new CTV supply partnerships.
• Drive CTV supply expansion into key international markets.
• Negotiate and structure contracts for CTV supply and data partnerships.

Skills

Programmatic sales experience

Strong executive presence

Strategic thinking capabilities

Exceptional communication skills

Job description

Business Development Senior Director – OpenX

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.

OpenX is seeking a Business Development Senior Director with significant experience in the CTV and programmatic ecosystem. This executive will represent OpenX to leading CTV publishers, streaming platforms, broadcasters, and other premium video supply partners. The focus of this role will be on identifying and securing strategic, long‑term CTV partnerships that leverage the OpenX exchange, PMP platform, identity and data assets, OpenXSelect, and our CTV publisher product suite to drive increased value for publishers and OpenX.

The Business Development Senior Director is a senior member of the Publisher Development team and is expected to leverage deep knowledge of the CTV landscape and programmatic ecosystem to bring on new premium CTV supply, enhance and improve our CTV product offerings, refine our value proposition, and broaden our understanding of the markets in which we compete. This person will own OpenX’s relationship with their assigned CTV publishers and serve as a strategic partner to publisher‑facing teams such as Account Management and Sales Engineering, while working closely with the RVP of Publisher Development to shape and execute CTV supply strategy.

Key Responsibilities

• Prospect, qualify, and close new CTV supply partnerships with premium streaming platforms, broadcasters, FAST networks, and app‑based video publishers
• Drive CTV supply expansion and go‑to‑market strategy into key international markets (Canada, LATAM)
• Negotiate and structure regional and global commercial contracts for CTV supply and data partnerships
• Partner with Account Management to co‑own a book of strategic CTV publishers, upselling products and acting as a trusted advisor on industry topics including CTV monetization, identity solutions, curation, AI, and privacy‑first approaches
• Source market feedback and competitive intelligence specific to CTV to inform OpenX’s product roadmap and innovation priorities
• Support OpenX’s buy‑side teams on CTV inventory and data positioning to secure and activate new demand
• Represent OpenX at industry events and through thought leadership within the CTV ecosystem

Required Skills & Qualifications

• 7+ years programmatic sales experience in ad tech or publisher‑side
• Proven track record exceeding quota and managing enterprise partnerships
• Existing relationships across premium publishers
• Deep understanding of programmatic ecosystem and retail media networks
• Strong executive presence and strategic thinking capabilities
• Exceptional communication and presentation skills
• High energy, self‑motivated with startup mindset

Desired Skills & Qualifications

• Experience in the LATAM and Canada markets
• Spanish speaker
• Direct CTV partnership experience

Salary: $140,250 – $165,000 per year

OpenX is committed to fair and equitable compensation practices. The base salary range is noted above, per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.

Pursuant to any state, local ordinance, or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

OpenX is committed to equal employment opportunities. It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally‑recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristics as established by law.

Effective Date: November 21, 2024