Business Development Coordinator (Hybrid Eligible)

Boise State University; Boise (ID); Hybrid; USD 61,000 - 67,000; Full time

Benefits offered by this job

Paid holidays

Vacation days

Retirement contributions

Tuition waiver

Medical insurance

Job summary

Boise State University is seeking a Business Development Coordinator to strengthen enrollment by building partnerships and generating high-quality leads for undergraduate and graduate programs. The role includes outreach, CRM tracking, and developing industry pipelines, with potential hybrid scheduling and on-site work as needed.

The position partners with marketing, recruitment, and advising teams to advance opportunities and ensure a smooth handoff of employees into enrollment pipelines.

Qualifications

• Bachelor’s degree and 5 years of experience, including 1 year in a supervisory role.
• Ability to travel in-state as needed for relationship development.

Responsibilities

• Recommend advertising, marketing materials and promotional pieces for industry relationships.
• Research, select, and oversee the utilization of analytical tools that support outreach reporting and evaluation.
• Initiate and analyze market studies to identify opportunities.
• Support strategic planning and enhancement of marketing and outreach initiatives supporting employer partnerships.
• Build and maintain long-term employer relationships to create pipelines.
• Deliver virtual presentations to industry partners; travel in-state as needed.
• Track, report, and maintain CRM documentation.
• Collaborate with marketing to align messaging with campaigns and support outreach strategies.
• Partner with advising and recruitment teams to hand off employees into enrollment pipelines.

Skills

Customer service

Relationship building

Communication skills

Strategic outreach

Project management

Independent work

Education

Bachelor’s Degree

Tools

CRM software

Marketing analytics tools

Lead generation tools

Job description

Job Summary/Basic Function:

The Business Development Coordinator strengthens enrollment by building and managing strategic partnerships, creating two-way relationships that generate high-quality leads for our undergraduate and graduate programs and build pipelines for internships and future employees for industry partners. This position works closely with other members of the marketing and recruitment team to determine the role for promotions in industry outreach strategy, and develops detailed plans to execute the strategy efficiently. Oversee creation of all marketing and promotions content adhering to university policy and brand guidelines Serving as a frontline representative of the university, this role conducts targeted outreach, nurtures partner relationships, and promotes Boise State’s academic offerings to expand our reach and support sustained enrollment growth. This position may have the opportunity to work a hybrid schedule where a mix of in-person work from a Boise State worksite and an alternative work location within the State of Idaho is utilized. Candidates must be able to work on-site as needed.

Department Overview:

The Division of Extended Studies is on a mission to extend higher education beyond traditional boundaries. Our collaborative teams expand student access and improve student success with innovative programs that reach across our metropolitan area, Idaho and beyond. We facilitate online education, community-based programs, concurrent enrollment at high schools, summer sessions, continuing education programs and other lifelong learning options. Join us! The Enrollment and Student Success team attracts students to Boise State University through establishing partnerships with industry, military members, community colleges and through paid and organic marketing. We care deeply about students and nurture them through the recruitment process and every step of the way through graduation. We operate as one team supporting the full student journey utilizing our various areas of expertise.

Level Scope:

Recognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of area typically obtained through higher education combined with experience. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices and procedures.

Essential Functions:

• Recommend advertising, marketing materials and promotional pieces for industry relationships.
• Research, select, and oversee the utilization of various analytical tools that support accurate communication, reporting, and evaluation of outreach efforts.
• Initiate and analyze market research studies to identify and understand customer and market opportunities.
• Contribute to strategic planning, reporting, and ongoing enhancement of marketing and outreach initiatives supporting employer partnerships.
• Support new student recruitment as needed, including proactive outreach and guidance throughout the application process.
• Identify, research, and prioritize Idaho and national companies with strong workforce development or tuition-benefit needs.
• Build, strengthen, and maintain long-terms employer relationships to create sustainable partnership pipelines.
• Execute structured outreach cadences to engage company leadership, generate B2B leads, nurture prospects, and advance them through early funnel stages.
• Conduct discovery conversations to understand employer needs and recommend appropriate Boise State offerings (PACE non-credit, certificates, bachelor’s, and master’s programs).
• Deliver virtual presentations to prospective and existing industry partners; travel in-state as needed for relationship development.
• Track, report, and maintain accurate CRM documentation.
• Collaborate with marketing to align messaging with broader campaigns and support coordinated outreach strategies.
• Partner with advising and recruitment teams to ensure an effective handoff of employees into enrollment pipelines.
• May perform other duties as needed.

Knowledge, Skills, Abilities:

• Exemplary customer service skills and the ability to communicate with a wide variety of customers, colleagues and vendors and build lasting relationships.
• Excellent interpersonal and persuasive communication skills to engage, influence, and build lasting relationships with stakeholders.
• Ability to craft compelling messages and campaigns tailored to target audiences, leveraging creativity and market insights.
• Proficient in using data analysis to evaluate performance and optimize outreach efforts; skilled in researching market trends and audience behaviors.
• Committed to delivering outstanding service with the ability to effectively address and communicate with customer groups and partners.
• A proactive, independent worker who manages priorities efficiently and thrives in dynamic environments.
• Demonstrates persistence in the face of setbacks and maintains focus on achieving outreach and conversion goals.

Minimum Qualifications:

Bachelor’s Degree and 5 years experience including 1 year of managerial experience or equivalent.

Preferred Qualifications:

• 2 years of sales experience.
• 1 year of CRM experience.

Salary and Benefits:

Salary range is $60,673.60 to $66,705.60 annually and is commensurate with experience.

Boise State University provides a best-in-class benefits package, including (but not limited to):

• 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
• 11.96% University contribution to your PERSI retirement fund (Classified employees)
• Excellent medical, dental and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses and their dependents
• See our full benefits page for more information!

Required Application Materials:

Cover Letter, Resume, and Three References.

About Us:

Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We’re a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

We’re building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho’s Treasure Valley at https://www.boisestate.edu/about/