Business Development Assistant

Essen Medical Associates; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

Essen Medical Associates seeks a proactive Business Development Assistant focused on nursing home marketing and outreach. This role requires managing partnerships and organizing nursing home visits in the NYC area, along with strong organizational and communication skills.

The ideal candidate should have a related college degree, experience in business development or marketing, and be comfortable traveling within the metro area.

Qualifications

• Prior experience in a business development, outreach, or marketing role in healthcare or senior care.
• Willingness to travel within the NYC metro area.
• Ability to manage time and schedule visits.

Responsibilities

• Assist in maintaining and growing partnerships with nursing homes.
• Organize and maintain a rotating schedule of in-person nursing home visits.
• Prepare meeting materials and maintain CRM to document outreach activities.

Skills

Strong interpersonal and communication skills

Organizational skills

Time management

Education

College degree in a related field

Tools

CRM systems

Google Workspace

Microsoft Office

Job description

Job Summary

Position Title: Business Development Assistant – Nursing Home Marketing & Outreach

Location: New York City Metro Area (In-Person 2x/Week)

Employment Type: Full-Time

We are looking for a proactive and organized Business Development Assistant to support our outreach and relationship management efforts across a network of nursing homes in the NYC area. This role is ideal for someone with a background in healthcare, marketing, or healthcare operations who is comfortable working both independently and collaboratively in a fast-paced environment.

You will play a key role in scheduling nursing home visits, coordinating on-site meetings, managing follow-up actions, and helping to grow and strengthen our partnerships with long-term care facilities. Previous supervisor or managerial experience is highly preferred. Clinical knowledge or experience (e.g., CNA, LPN, RN background) is beneficial but not required.

This is a marketing-driven, field-based role with required in-person visits 2x per week, primarily within the NYC area.

Responsibilities

• Outreach & Relationship Building

  • Assist in maintaining and growing partnerships with nursing homes and assisted living facilities.
  • Serve as a liaison between our organization and facility staff, administrators, and decision-makers.
  • Represent the company during in‑person visits, meetings, and community events.

• Scheduling & Coordination

  • Organize and maintain a rotating schedule of in‑person nursing home visits (minimum 2x/week).
  • Track follow‑ups and ensure timely completion of key action items from meetings and visits.
  • Help coordinate marketing events, presentations, and staff introductions.

• Administrative & Operational Support

  • Prepare meeting materials, marketing collateral, and visit summaries.
  • Maintain CRM or internal tracking tools to document outreach activities and progress.
  • Support data collection, reporting, and communication with internal teams.

• Marketing & Brand Representation

  • Ensure brand presence and messaging is consistent and professional across all touchpoints.
  • Distribute promotional materials and represent the company at onsite visits.
  • Gather feedback from facilities to inform ongoing marketing and operational strategies.

Qualifications

• Required:

  • College degree required, in related field preferred
  • Prior experience in a business development, outreach, or marketing role—preferably in healthcare or senior care.
  • Strong interpersonal and communication skills with a professional, client‑facing demeanor.
  • Ability to manage time, schedule visits, and follow through on tasks with minimal supervision.
  • Willingness to travel within the NYC metro area (reliable transportation required).

• Preferred:

  • Clinical background (e.g., CNA, LPN, RN) or familiarity with healthcare workflows is a plus.
  • Experience working with or marketing to nursing homes, long‑term care, or home health agencies.
  • Comfort with CRM systems, Google Workspace, Microsoft Office, and communication tools.

Equal Opportunity Employer

Essen Health Care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population.