Business Development and Marketing Technology Coordinator

Lewis Rice LLC; St. Louis (MO); On-site; USD 50,000 - 65,000; Full time

Job summary

A reputable law firm in St. Louis is looking for a Business Development & Marketing Technology Coordinator. This entry-level position involves managing the CRM, supporting client development, and enhancing marketing technology strategies. Ideal candidates have a bachelor's degree and relevant experience in a law firm. Strong communication and analytical skills are essential for fostering client relationships and supporting business growth efforts.

Qualifications

• 2+ years of experience in business development or marketing, preferably in a law firm.
• Demonstrated success managing a CRM platform.
• Excellent communication and training skills to influence adoption.

Responsibilities

• Manage the firm's CRM system and ensure data integrity.
• Provide strategic research on clients and industry trends.
• Support cross-selling opportunities and track business development initiatives.

Skills

Communication skills

Analytical skills

CRM management

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Intapp

Nexl

InterAction

Job description

Business Development and Marketing Technology Coordinator

Lewis Rice LLC is seeking a dynamic Business Development & Marketing Technology Coordinator to play a dual role in driving client development initiatives and supporting the firm’s marketing technology strategy. This position blends relationship-driven business development with data-driven insights, ensuring that our attorneys and practice groups are equipped with the tools, processes, and information they need to strengthen client relationships, identify opportunities, and grow the firm.

Key Responsibilities

Marketing Technology & CRM Leadership

• Serve as the primary manager of the firm’s Contact Relationship Management (CRM) system.
• Oversee data integrity, governance, and reporting to ensure reliable, actionable insights.
• Train attorneys, assistants, and business development staff on CRM best practices, usage, and adoption.
• Partner with IT, Marketing, and external vendors to implement upgrades, integrations, and automation that support business development.
• Use CRM analytics to identify patterns, track client touchpoints, and enhance client targeting and engagement.
• Manage related marketing technology platforms (experience database, email marketing tools, pipeline tracking, etc.), ensuring they work seamlessly together to support BD.

Business Development

• Provide strategic research on clients, industries, competitors, and trends to support client pitches, proposals, and relationship growth.
• Track and analyze business development initiatives, ensuring ROI and alignment with firm goals.
• Support cross-selling opportunities across practices.
• Develop and deliver reports, dashboards, and attorney “scorecards” that highlight business development opportunities.
• Support development of pitches and proposals.
• Act as a bridge between the business development, marketing, and technology functions.
• Collaborate with practice group leaders and firm management to set priorities, streamline processes, and align technology with strategy.
• Stay current on legal marketing/BD technology trends and recommend innovative approaches.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in business development, marketing, or marketing technology preferred (law firm or professional services preferred).
• Demonstrated success managing a CRM platform (e.g., Intapp, Nexl, InterAction, Salesforce, etc.).
• Strong analytical skills with the ability to turn data into insights and action.
• Excellent communication and training skills; able to influence adoption across all levels of the firm.
• Strategic thinker who can balance big-picture goals with day-to-day execution.

Why Join Us

This role is ideal for a professional who thrives at the intersection of business development and technology. You’ll have the opportunity to shape how Lewis Rice leverages data and tools to build stronger client relationships while directly supporting attorneys in their business development efforts.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Legal and Marketing

Industries

• Law Practice

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