Business Development and Marketing Manager

Tharp Consulting; Minneapolis (MN); On-site; USD 120,000 - 160,000; Full time

Job summary

Tharp Consulting in Minneapolis seeks a senior marketing and business development leader to guide BD and marketing for multiple law practice groups. You will partner with attorneys and firm leadership to drive revenue growth and strengthen client retention through client-focused campaigns.

You will oversee proposals, events, sponsorships, and integrated marketing programs, ensuring data-driven decisions and a strong brand presence across channels.

Qualifications

• Experience leading business development and marketing for professional services.
• Strong relationship management with legal stakeholders.
• Experience managing budgets and external-facing initiatives.

Responsibilities

• Develop and lead business development and marketing initiatives for practice groups.
• Collaborate with attorneys and leadership to support revenue growth and business strategy.
• Oversee proposals, marketing programs, events, sponsorships, and campaigns.
• Manage and improve CRM data to support client engagement and tracking.
• Support budgeting and planning for marketing activities.
• Create and coordinate client-facing content to enhance market visibility.
• Maintain a strong presence across channels to improve brand awareness.

Skills

Business development

Marketing leadership

Relationship management

Strategic planning

CRM proficiency

Data-driven marketing

Content creation

Proposal support

Budget management

External-facing initiatives

Tools

CRM software

Job description

Role Summary: Lead business development and marketing for multiple practice groups at a law firm. Partner with attorneys and firm leadership to drive revenue growth and strengthen client retention through strategic, client-focused marketing efforts.

Key Responsibilities

• Develop and execute business development and marketing initiatives for practice groups.
• Collaborate with attorneys and leadership to support revenue growth and business strategy.
• Oversee proposals, marketing programs, events, sponsorships, and related campaigns.
• Manage and improve CRM data to support client engagement and tracking.
• Support budgeting and planning for marketing activities.
• Create and coordinate client-facing content to enhance market visibility.
• Maintain a strong presence across channels to improve brand awareness.

Qualifications & Skills:

Strong business development and marketing leadership, excellent relationship management with legal stakeholders, strategic planning ability, proficiency with CRM and data-driven marketing, strong content and proposal support skills, and experience managing budgets and external-facing initiatives.